Course Description: The curriculum of design and attention to aesthetic has always been the property of the visual arts, however as so much of our media is now consumed and created electronically, a new set of visual literacies have emerged. Awareness of how an audience interacts with that medium and how to take advantage of this to strengthen their message or purpose for communication will be addressed.

(Visual Literacy is) "…a set of abilities that enables an individual to effectively find, interpret, evaluate, use and create images and visual media. Visual literacy skills equip a learner to understand and analyze the contextual, cultural, aesthetic, intellectual, and technical components involved in the production and use of visual materials."
 From the Association of Colleges and Research Libraries

"Media literacy empowers people to be both critical thinkers and creative producers of an increasingly wide range of messages using image, language, and sound. It is the skillful application of literacy skills to media and technology messages. As communication technologies transform society, they impact our understanding of ourselves, our communities, and our diverse cultures, making media literacy an essential life skill for the 21st century." From The Alliance for A Media Literate America, 2000.

Assignment Submission Note
All pieces of continuous assessment must be submitted by the due date in the way requested by the professors. No late submissions accepted.

Course Prerequisites

To be completed no later than midnight on Sunday, September 14th, 2012. All screenshots should be added to the "Prerequisites" Google Doc that will be shared with you.
(23 points)

Please make sure you complete or update these COURSE PREREQUISITES:

Prerequisite 1: If you have not already set up a personal Google mail account and Google+, do that now, because you will use it to create:

Be sure to flesh out your account profile, as you will eventually do for each of your other accounts. Add profile and cover photos, a tagline and an introduction, occupation, education and city where you live.
(3 points). Take a screenshot of your Google+ profile. (command+shift+4) and include it in your Prerequisites Google Doc.

Prerequisite 2: Set up a professional blog account where you will write reflections on readings and assignments. Throughout the course you must allow access to your blog by the course facilitators and your colleagues in the class. During this course, participants will be expected to comment on the blog posts of their course colleagues. Set up your blog on either Blogger or WordPress.com, only. If you have already set up a professional account on another provider, you will be required to set up a new one for this course. Edublogger has resulted in a series of problems for users which we wish to avoid in this course. Make your blog accessible to the public in order to maximize the opportunities to broaden your Professional Learning Network. You are to include a Creative Commons Copyright badge.
5 points)
Create a catchy blog title which will hook potential readers. Choose a theme which is not distracting for the reader. Add a short focus statement that will guide your blog. Use no more than 2 font sizes. Use font colors with sufficient contrast to the background that they are not difficult to read.
If you have not previously established a professional learning network (PLN), you might be interested in exploring some tutorials on Atomic Learning (use your ASF server username and password that you use to access the Toshiba printers):

To see how to set up your WordPress blog account, view this YouTube video. You can access Blogger by clicking the "more" tab in your personal Gmail account. To customize your Blogger design, view this YoutTube video. Find a series of tutorials regarding WordPress in the Atomic Learning Tutorial menu.

Prerequisite 3:  Set up your professional Twitter account using your personal Gmail account. Make your Twitter account accessible to the public in order to broaden your opportunities to expand your PLN.
Be sure to edit your Twitter profile and include:
  • a photo or avatar
  • your name
  • location
  • blog URL
  • your job title
  • a professional objective or PLN focus 
  • a hyperlink to your professional blog (See Tracy Miller’s profile, Patty Zamora’s profile, and Juan De Luca’s profile). 

  • Set up your TweetDeck account, by using your Twitter account information, including your personal gmail account. Establish columns for #EDC604, #edchat, #visualliteracy, #visualization and #medialiteracy. Take a screenshot of your Twitter profile and your Tweetdeck and include them in your Prerequisites Google Doc by midnight, Sunday, September 9.
    (3 points Twitter account and 3 points TweetDeck)

Prerequisite 4: Set up a social bookmarking account on Diigo. Duplicate your profile from what you have in your Twitter account by including a photo and a little bio info regarding your professional role and professional focus. Please make your account public so that your opportunities to broaden your PLN are maximized.

Tag all visual literacy bookmarks with ‘visual literacy’. Bookmark images, videos, slideshares, prezis, blog posts, website articles, etc. Use Diigo Web Highlighter in Google Chrome to bookmark articles or blog posts. Create sticky notes where you note why this bookmark resonates with you. Take a screenshot of your Diigo profile
and include it in your Prerequisites Google Doc.
(3 points)
When you open Twitter links, you can save them to Diigo using the Diigo Web Highlighter in Google Chrome. You can also highlight them, create sticky notes to leave on them or share them. Choose your favorite Diigo bookmark each week. Highlight it and include a sticky note which will indicate why this visual literacy article/post/infographic is important to your learning. Share them to the EDC604 Group that you have been invited to join by Tracy.

Prerequisite 5: Set up a Google Chrome browser account signing in with your personal gmail account. Add some apps or extensions from the Chrome Web Store, including:
  • TweetDeck
  • Diigo Web
  • Google Reader
  • Picasa
  • Lucidchart
  • Gmail
  • Google Calendar
  • Google Docs
  • Dropbox
  • QR Code Generator
  • Diigo: Bookmark, Archive, Highlight & Sticky-Note
  • Google Reader Notifier
  • Awesome Screenshot

Take a screenshot of your Chrome browser and include it in your Prerequisites Google Doc. (3 points)

Prerequisite 6: All students, new and returning, need to fill out the following data sheet. (3 points)

EDC 604 Cohort Data Sheet

If you have any questions, feel free to contact your professors:

Mentor List