Sports and Entertainment Business Management

Just Do It! Smile! Eat Fresh! Learn how advertising works and how business uses the sports industry to market their products.

Marketing is the tool that has allowed the United States economy to be one of the most successful in the world. Come and learn how fans and companies spend billions of dollars each year on sports and how entertainment is one of the largest exports from the United States to the rest of the world. You will learn the basic functions of marketing and how those functions are applied to sports and entertainment. This is a great follow-up class to Introduction to Business. Leadership development and participation in FBLA (Future Business Leaders of America) adds to your leadership training.

Near the end of the course students will compete against each other to see which owner can earn the most profit and have a winning season.  There will also be discussions, assignments, and projects based on the management functions associated with running a business.  This would be a great choice for any student (not just guys interested in sports) considering business as a career or for any student looking for the challenge of running a simulated sports franchise.

Moodle Classroom.  Guest access is provided to parents with the password raiders.


Know Entering

Benchmark—Know Exiting

1.      Keyboard by touch

2.      Be familiar with word processing software

3.      Be familiar with spreadsheet software

4.      Read and follow directions

5.      Listen to and follow directions



1.      Understand the concepts and processes needed to move, store, locate, and/or transfer ownership of goods and services.

2.      Understand the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

3.      Understand concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value.

4.      Understand the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.

5.      Understand the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.

6.      Understand the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.