Welcome to the Search Engine Marketing course! We've toiled over this and we are hoping that we've made it an easy read for marketers like you!

Search Engine Marketing

Search Engine Marketing has its roots from search marketing, easily pinpointed to the yellow pages. It's backbone is intrinsic to everybody because one basically looks for what you need to find. This "look for" syndrome wouldn't have materialized into a book if the telephone was not invented. A century later, the complicated world wide web was born and information has just been available for the picking anytime, anywhere.

Gone are the days that only huge and profitable companies could advertise. The advent of the internet has made it possible for multitudes of very small and niche companies to put their products and services forward. This is the "long tail" effect that the internet has brought about. And with millions of internet users coming online everyday and having various needs, it has become very important for businesses (large-scale to SMEs) to be found online.

So as internet marketing gurus say, be there when your target market searches for you or even when he/she's just enjoying pursuing his passions online (reading, listening to podcasts or watching videos).

This course aims to teach you, dear marketer, why it is important to be found (or searched) online and presents to you the different types of marketing on search engines.


Course Outline

Introduction to Search Engine Marketing
  • Definition of important terms
  • History of search engine
  • Types of search engines
  • Basic concepts in search engine marketing
Search Engine Optimization
  • Keywords and search terms
  • Tools in finding best keywords¬†
  • Pros and cons
Pay Per Click Advertising
  • How does it work
  • Different PPC Services
  • Doing Your Campaign
  • Success Stories
  • Pros and cons
Paid Inclusion
  • How to do it
  • Pros and cons
Measuring Success and ROI

Detailed Course Outline may be found here.