Aileen Apolo is the Outreach Program Manager for Southeast Asia at Google.
A long-time marketing practitioner, Aileen has been involved in marketing and business development of technology products for more than 15 years. She is an experienced marketing and sales manager skilled in developing and implementing marketing, communication and strategic business plans and campaigns that produce results and increase sales and profits. Skilled in product and brand development, training, sales management, business development, market research and profiling.
She was country consultant for the Philippines of Google for 5 years and prior to joining Google in 2006, she also did consultancy work for Dream Satellite TV, ABC 5 and DMCI Homes. In 2001 she finished her Masters in Business Administration at De La Salle University (Professional Schools Inc., Graduate School of Business). After finishing her masters degree, she joined One Hundred Services Inc. as Product Manager of Global Trade Directory Philippines, a directory affiliated with the World Access Network of Directories (WAND Inc.) and later on was moved to become Marketing Manager of Non-Print Products (web and mobile) at the Directories Philippines Corporation. At DPC she was deeply involved in integrating the online yellow pages into the operations of the yellow pages publisher and later on successfully launched LUK4 and E-Yellowpages.
Upon graduation in 1997 from De La Salle University with bachelor's degrees in AB-Political Science and BS-Legal Management she joined the largest mobile telecommunications company in the country, Smart Communications. Aileen was deeply involved in breaking in the newest product offerings to the market as part of the market development team. After leaving Smart in 1999, she moved on to become the Marketing and Finance Manager of Center Mart International, a manufacturer-exporter-retailer of marble inlaid furniture and houseware. Utilizing both traditional and new media marketing strategies which generated 79% export and 21% domestic sales.
In her spare time she hangs out on Google+ (http://gplus.to/aileenapolo) and has a multitude of blogs which can be found at AileenApolo.com.