Media Literacy?

Welcome to Media Lit!  

The Media Literacy class at AIS is a dynamic course of study, using a range of media and technologies to encourage students to look past the face value of the media (Internet, television, radio, magazines, newspapers, etc.) and question the motives beneath the message.  This course incorporates both self-directed individual and group projects to develop the 21st century skills necessary for success in college and beyond. Students are introduced to Microsoft Office applications, Web 2.0 productivity and communication tools (including the Google platform), computer programming using Python, and concurrent subject-area research projects.  Media Literacy also addresses Internet safety, copyright and fair use, information seeking strategies, net neutrality, and advertising techniques and consumer culture.  A thread that runs through many units asks students to examine their digital footprint, and to think about how they present their own messages in the online world. This class meets once a cycle, and is Pass/Fail.

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Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media— from music videos and Web environments to product placement in films and virtual displays on NHL hockey boards. It's about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content” (Media Awareness Network, http://www.media-awareness.ca).

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