Marketing Essentials

KEYS FOR SUCCESS FOR THE CLASS:
1) Show up every day on time
2) Care about your work
3) Be Creative and Think.  If you think you are creative you will be creative.  It is a mind set.

Here is a great example:
This is a clip from the movie Apollo 13, where engineers have to figure out a solution, think differently, and create a unique device in order to save the lives of the astronauts.  This example, is a great way to understand that students need to be creative and think in order to come up with a solution to a problem, which will occur in numerous ways in the world of business and marketing.

YouTube Video





COURSE DESCRIPTION:

The course is designed to help students develop basic knowledge, skills, and attitudes that will prepare students to understand the field of marketing and basic business. Guest speakers, projects, teamwork, DECA conferences, and DECA competitions provide many opportunities for application of instructional standards. 

 

Marketing Essential Outcomes

 

1. Intro to Business

Students will learn marketing essentials by defining, demonstrating, and/or completing the following: Foundations of Marketing, Marketing Mix (4 p's), Capitalism, Roles in Capitalism, Profit, Competition, Needs vs. Wants, Customers vs. Consumers, Market Segmentation, and Supply and Demand

2. Promotion/ Social Media/ Selling

Students will learn promotion by defining, demonstrating, and/or completing the following: Promotional Mix, Coordinating a Promotional Campaign, Trade Promotions, Consumer Sales Promotions, Public Relations, Store Advertising, Types of Media, Media Costs, and Print Advertisements

Students will learn the process of making a sale by defining and demonstrating the following: Definitions of Selling, Feature-Benefit Selling, Buying Motives, Decision Making, Prospecting, and Steps of the Sale

3. Marketing Research

Students will learn marketing research by defining, demonstrating, and/or completing the following: Obtaining information about customers, Surveys, Focus Groups, Observations, The importance of Market Research, Types of Market Research, Limitations of Market Research, The Marketing Research Process, Primary vs. Secondary Research, Validity, and Reliability

4. Product Planning

Students will learn product planning, branding. packaging and labeling by defining, demonstrating, and/or completing the following: Product Mix, Product Width and Depth, Developing New Products, Developing Existing Products, Product Life Cycle, Product Positioning, Ways to grow a Company, Brand Elements, Types of Brands, Branding Strategies, Functions of Packaging and Labeling, and Warranties

5. Pricing

Students will learn pricing strategies by defining, demonstrating, and/or completing the following: Value, Marketing Exchange, Goals of Pricing, Market Factors, and Regulations effecting Price

6. Career Research

Students will learn job search strategies by  defining, demonstrating, and/or completing the following: Cover letter, resume, follow-up letter, and interview preparation



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