Iron 30: The Correspondents

Project Start: October 1, 2017

Project Completion Goal: January 31, 2018

Description: Cover the 2018 Sundance Film Festival in a professional, journalistic fashion, preferably with the blessing of a news organization

November 2, 2017 - Selling Ourselves

Our first two tries at getting attached to news organizations failed. But in both cases, the reality was, it really wasn't the right fit. One lesson to be learned here, is that rejection is more often than not an opportunity for an artist to learn what works, and what doesn't. And it is often challenging to find your "voice" until you speak up and try! While we didn't convince the first two organizations we approached to support us (and align with us) we did get further ideas on what we are actually going to do, what will be effective, what is needed in the marketplace...and then lastly, a recommendation on who might be a good fit! We went and met with the leader of the 3rd organization, and that is looking VERY promising (and was a conversation that had some fantastic ideas for us.) More on that once the relationship is official...but for now, this Iron is shaping up to be a lot of fun and a great success!

October 5, 2017 - Stop the Presses!

Journalism is a mash up of art forms, it comes in video and writing, it requires acting, presence, creative story-telling, and often a ton of research. For this Iron, Joy and Steven are going to take on the role of journalists working the Sundance Film Festival. And in our case, we feel like we can offer something unique to the mix: coverage of the festival experience in Salt Lake City. At the 2017 festival, we dabbled with this idea, and you can check out what we did in this Twitter moment. This year, we want to take that to a much higher level in terms of quality and consistency of content. But one thing we know, is that to reach the audience we want, we will need to also partner up with some organization who has the eyeballs and ears that will care about what we are offering. So, 1st step: let's get a proposal out to some of the Salt Lake focused publications.