houston seo expert

SEO-Theory: Nine Lessons in Search Engine Optimization

Michael Martinez's SEO-theory blog will give you a headache. He tests all the "common wisdom" SEO advice and shoots holes in it. Occasionally, he gives "How to SEO" advice based on years of testing what works and what doesn't. This post is an index of most of his "How to" posts.

SEO Myths and the Power of Repetition

Another great blog post from Michael Martinez where he discusses basic keyword strategies, widely-held SEO myths, and mentions the fact that META keywords (and by extension Squidoo tags) are not useless for SEO; they are simply useless for Google. Google is not all search engines.

Search Engine Optimization Posts - Search Engine Guide Blog

Several in-depth tutorials on a search optimization site geared towards small businesses.

SEMRush's free SEO tool - How Does Your Page Rank in Google?

This handy tool can examine one of your old lenses or webpages and tell you which search terms it's optimized for, by showing you how far down it is in Google search engine results. Top ten means it's on the front page...if it's almost there, optimize for those search terms!

What Is SEO / Search Engine Optimization? from Searchengineland

I follow a lot of SEO analysis, blogs, forums and websites by industry professionals. These guys I trust, especially Eric Ward. I've learned a heck of a lot here.

Advanced SEO Tip #2: Related Search Terms

If You Say "Peanut Butter," Be Sure to Mention Jelly

Example of Related SearchSearch engines are growing smarter. They've learned that when people write articles on X, they also tend to mention Y. Therefore, an article on X is probably better -- and should be ranked better -- if it also mentions Y. For example, articles on "fast food" often mention McDonald's, so the word "McDonald's" is also relevant for searches on "fast food."

What this means is that instead of just targeting a single keyword phrase, SEO experts systematically include related phrases on a page.

Go to Google, search for your keyword phrase, then click "More Tools" and "Related Searches" in the sidebar. Under your search, Google will list related searches: long-tail searches (the lefthand column above), a few synonyms, and related terms (pizza, oscar meyer). Include some of these terms on your lens as well. You could even use the same steps I did above to figure out which of those have lots of searches, low competition.

But wait! Don't bother with this yet. Get the basics of SEO down, first! This is something to experiment with later, perhaps when updating an old lens.

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