I’m Yalda Zarei, an Iranian woman currently living in Yerevan, Armenia, working remotely with people and brands from different parts of the world. I’ve always been interested in how people connect online, and that curiosity naturally turned into my work in digital marketing and content optimization.
Most of what I do revolves around Instagram, understanding how content is seen, how it’s shared, and how it reaches the right audience. I help brands and individuals shape their online presence in a way that feels clear, intentional, and aligned with who they are, so they can reach the people they actually want to work with.
Working remotely has allowed me to collaborate across cultures, industries, and time zones, which has shaped how I think about content and communication. For me, digital marketing isn’t just about numbers or trends — it’s about helping people tell their story in a way that others can genuinely connect with.