Qihui Chen, Yuechen Wu, and Steven Shepherd (2025), "Political Ideology and Educational Purchases," Association for Consumer Research North American Conference (special session), Washington DC, US.
Qihui Chen, Lei Su, and Amna Kirmani (2025), "Perceived Social Mobility and Charitable Donations," Association for Consumer Research North American Conference (special session, co-organizer with Lei Su), Washington DC, US.
Qihui Chen and Yuechen Wu (2025), "Political Ideology and Educational Purchases," EMAC Conference, Madrid, Spain.
Qihui Chen and Yajin Wang (2024), “Why Do Consumers Resist Lab-Grown Meat?” Society for Consumer Psychology Boutique Conference, Leeds, UK.
Qihui Chen and Yajin Wang (2023), “How Do Consumers React to Lab-Grown Meat,” Association for Consumer Research North American Conference (special session, co-organizer with Edward Lai), Seattle, US.
Qihui Chen and Amna Kirmani (2023), “Robots as Safety Nets: Experiencing Low Personal Control Increases Consumer Preference for Service Robots,” Society for Consumer Psychology Conference (special session), Porto Rico, US.
Qihui Chen, Yajin Wang, and Nailya Ordabayeva (2023), “The Dark Side of Women’s Luxury Consumption in Romantic Encounters,” Society for Consumer Psychology Conference (special session), Porto Rico, US.
Qihui Chen and Yajin Wang (2022), “Why Do Consumers Resist Lab-Grown Meat?” Marketing Area Research Conference (poster session), University of Virginia, US.
Qihui Chen, Yajin Wang, and Nailya Ordabayeva (2022), “I Wear Prada, I Am Picky: Role of Luxury Consumption in Women’s Mate Screening Pursuits,” Society for Consumer Psychology Boutique Conference, Honolulu, US.
Qihui Chen and Amna Kirmani (2022), “Robots as Safety Nets: How Low Personal Control Increases Consumer Preference for Service Robots,” Haring Doctoral Symposium, Indianapolis, US.
Qihui Chen, Yajin Wang, and Ying Zhang (2020), “How Perceived Social Mobility Influences Parents’ Preference for Children’s Educational Products: The Role of Status Goal,” Society for Consumer Psychology Conference (poster session), Long Beach, US.
Qihui Chen, Yajin Wang, and Ying Zhang (2019), “How Perceived Social Mobility Influences Parents’ Preference for Children’s Educational Products: The Role of Status Goal,” Association for Consumer Research North American Conference (poster session), Atlanta, US.
Qihui Chen, Yajin Wang, and Ying Zhang (2019), “How Perceived Social Mobility Influences Parents’ Preference for Children’s Educational Products: The Role of Status Goal,” Marketing Area Research Conference (poster session), Georgetown University, US.
Yajin Wang and Qihui Chen (2018), “Out of Your League: Women’s Luxury Products as Signals to Men,” Association for Consumer Research North American Conference (special session), Dallas, US.
Yajin Wang and Qihui Chen (2018), “Fendi Handbags Fend off Undesirable Men: Women’s Conspicuous Consumption as a Strategy for Mate Selection,” Society for Consumer Psychology Conference (special session), Dallas, US.
Qihui Chen and Jingjing Ma (2018), “When a Minor Problem Causes a Major Trouble for Experiential Purchase,” Society for Consumer Psychology Conference (special session), Dallas, US.
Qihui Chen and Jingjing Ma (2017), “When a Minor Problem Causes a Major Trouble for Experiential Purchase,” Association for Consumer Research North American Conference (poster session), San Diego, US.
