I am an Assistant Professor of Marketing at the Hong Kong University of Science and Technology, HKUST Business School. I completed a master degree in marketing from Peking University and a PhD degree in marketing from University of Maryland, College Park. 

My research concerns two streams. My first stream of research examines the role of status pursuits in both romantic and educational decision contexts. My second stream of research examines consumer reactions to revolutionary innovations in the marketplace, such as robots, AI, and lab-grown meat. 

Applying a multi-method approach, I employ field experiments, surveys, lab experiments, and secondary data analysis in my research. 

PUBLICATIONS

Qihui Chen, Yajin Wang, and Nailya Ordabayeva (2023), “The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men,” Journal of Consumer Research, 50(2), 303-21.

Qihui Chen, Yajin Wang, and Ying Zhang (2024), “Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children’s Educational Products,” Journal of Marketing (forthcoming)

TEACHING EXPERIENCE

Instructor at the Hong Kong University of Science and Technology

·   Brand Management (undergraduate elective course), 2023

Instructor at the University of Maryland

·   Marketing Research Methods (undergraduate core course), 2022, 2023