Olivier Rubel

Professor of Marketing and Analytics

Graduate School of Management

University of California Davis

Research Interests

Marketing and Sales

Experience

Current

• Professor of Marketing and Analytics, University of California, Davis (GSM)

Past

• Visiting Scholar, INSEAD

• Associate Professor of Marketing, University of California, Davis (GSM)

• Assistant Professor of Marketing, University of California, Davis (GSM)

• Visiting Assistant Professor of Marketing, Purdue University (Krannert)

Education

• Ph.D. in Marketing, HEC Montreal (Canada)

• M.Sc. in Operations Research, Universite Paris Dauphine (France)

• B.Sc. in Managerial Economics, Ecole Normale Superieure Paris-Saclay (France)

Publications

1. Real-Time Retail Analytics, with Harpreet Singh and Prasad Naik, in Precision Retailing, edited by Dube, Cohen, Yang, and Monla

2. Product Recalls and Channel Pricing, in Games in Management Science, edited by P.O. Pineau, SP Sigue and S. Taboubi, 2020

3. Data Policy and Choices in Platforms, 2019, with H. Bhargava, E. Altman, R. Arora, J. Boehnke, K. Daniels, T. Derdenger, B. Kirschner, D. LaFramboise, P. Loupos, G. Parker, A. Pattabhiramaiah, Choice Symposium, 2019

4. Sales Force Compensation Design for Two-Sided Market Platforms, with H. Bhargava. Journal of Marketing Research, 56(4), 666-678 2019

5. Measuring and forecasting mobile game app engagement, with O. Rutz and A. Aravindakshan. International Journal of Research in Marketing, 36(2), 185-199, 2019

6. Profiting From Product-Harm Crises in Competitive Markets, European Journal of Operational Research, 265(1), 219-227, 2018

7. Beyond the Opposition between Altruism and Self-Interest: Reciprocal Giving in Reward-Based Crowdfunding, with K. Andre, A. Gautier, S. Bureau, Journal of Business Ethics, 146(2), 313-332,2017

8. Robust Dynamic Estimation, with P. Naik, Marketing Science, 36, 3, 453-467, 2017

9. Dynamic Incentives in Sales Force Compensation, with A. Prasad, Marketing Science, 35, 4, 269-280, 2016

   • Featured by the Marketing Science Institute

10. Managing Blood Donations with Marketing, with A. Aravindakshan and O. Rutz, Marketing Science, 34, 2, 269-280, 2014

11. Stochastic Competitive Entries and Dynamic Pricing, European Journal of Operational Research, 231, 381-392, 2013

12. Optimal Advertising When Envisioning a Product-Harm Crisis, with P. Naik and S. Srinivasan, Marketing Science, 30, 6, 1048-1065, 2011

13. Competing for Consumer's Attention, with G. Martin-Herran and G. Zaccour, Automatica, 44, 361-370, 2008

14. Differential Game of a Dual Distribution Channel, with G. Zaccour, Advances in Dynamic Game Theory and Applications, 9, 547-568, 2007.

Invited Presentations

Vienna University

University of Mannheim

London Business School

INSEAD - Technology and Operations Management

INSEAD - Marketing

ISBM (Discussant)

Santa Clara University

The Millennium Alliance

Queen's University

University of Guelph

Western University

Arizona State University

EPFL

HEC Paris

IDC Herzliya

McGill University

University of Alberta

University of South Carolina

Rutgers University

University of Buffalo

University of Mannheim

Universite de Cergy-Pontoise

Canadian Blood Services

Young and Rubicam

Stanford Blood Center

Ecole Normale Superieure de Cachan

London Business School

UC Berkeley

Reviewing

Editorial Board Membership

Customer Needs and Solution

Journal of Business Research

Marketing Science

Ad Hoc Reviewing

Annals of Operations Research

Artificial Intelligence and Law

Automatica

Belgium Science Foundation

Dynamic Games and Applications

Energy Review

European Journal of Marketing

European Journal of Operational Research

International Journal of Research in Marketing

Information Systems Research

International Transactions in Operations Research

ISBM Dissertation Proposal Competition

Israel Science Foundation

Journal of African Business

Journal of Economics and Management Strategy

Journal of Marketing

Journal of Marketing Research

Journal of the Operational Research Society

Journal of Retailing

Management and Business Review

Management Science

Marketing Science

MSI Clayton Award

MSOM

Natural Sciences and Engineering Research Council of Canada

Operations Research

Production and Operations Management

Shankar Spiegel Doctoral Award

Social Sciences and Humanities Research Council of Canada (SSHRC)

Teaching Experience

• Analytic Decision Making (MSBA)

• Dynamic Optimization (Doctoral Workshop)

• Marketing Management (MBA)

• Marketing Strategies (MBA)

• Marketing Research (BA)

• Mutli-Channel Marketing (MBA)

• Strategic Thinking (Executive Education)

Google Scholar

• Google Scholar