Martina Pocchiari
About:
- Incoming Assistant Professor of Marketing @ Esade
Past recipient of the AMS Mary Kay Dissertation Award, EDAMBA Doctoral Thesis Award
Main Research Areas:
Digital marketing, user-generated content, social networks
Methods:
Causal inference, structural causal modeling, machine learning, text analysis, NLP, network analysis
Working Papers:
Pocchiari, M., Roos, J.M.T. "The Heterogeneous Effect of Digitizing Community Activities on Community Participation". [CESifo Working Paper No. 10841]
Reject & Resubmit at Marketing Science
Featured in:
Pocchiari, M., Dover, Y., Proserpio, D. "Online Reviews: A Literature Review and Roadmap for Future Research". [SSRN]
Revise & Resubmit at International Journal of Research in MarketingPocchiari, M., Schoenmueller, V., Dover, Y. "The Dynamic Potential of Online Reviews: Review Updates and Platform Solicitations". [Under review] [SSRN]
In Progress:
UGC and social networks
Pocchiari, M., Yildirim, P., Garcia-Jimeno, C. "Online Communities and Margin of Contribution"
Pocchiari, M., Shayo, M., Dover, Y., Durante, R. "Student Interactions in Heterogeneous Social Networks".
Donkers, B., Dover, Y., Pocchiari, M. "De-escalating Polarization and Sentiment on Digital Platforms"
Pocchiari, M., Dover, Y. "External Events and User Engagement in Online Communities".
Featured in: Talk About Your Community podcast
Marketing and information consumption
Bellet, C., Pocchiari, M. "Gender Representation in TV Advertising"
Roos, J.M.T. , Ferecatu, A., Pocchiari, M. "An Experimental Paradigm for Studying Exposure to Fake News"