Assistant Professor, Department of Management Science and Logistics, Beijing Institute of Technology.
SHUIMU Scholar, School of Economics and Management, Tsinghua University.
Master and Ph.D, Guanghua School of Management, Peking University.
Bachelor,School of Economics and Management, Beijing Jiaotong University.
Research interests include platforms, two-sided markets, R&D, supply chain finance, and green supply chains.
E-mail:lgy@bit.edu.cn
Publications
Huang, Peng, Gaoyan Lyu, and Yi Xu. "Quality regulation on two-sided platforms: Exclusion, subsidization, and first-party applications." Management Science 68.6 (2022): 4415-4434.
Gaoyan Lyu,Wei Wang, Lin Tian. Exclusion or Subsidization? A Competitive Analysis of Quality Regulation Strategy for Two-sided Platforms. Production and Operations Management(2024).
Gaoyan Lyu, Huaqing Hu, Guomian Zhuang, Xiyang Chen. C2M strategies on an e-commerce platform under brand competition. Transportation Research Part E: Logistics and Transportation Review, 177, (2023).103184.
Hu, H., Gaoyan Lyu*., Cheng, T. C. E., & Zhan, Y. (2023). Reselling, consignment or In-Marketplace selling Mode? Competitive strategy for E-tailers to counteract online third-party marketplaces. Transportation Research Part E: Logistics and Transportation Review, 176, 103190.
Wang Wei, Gaoyan Lyu*. Sequential product positioning on a platform in the presence of network effects. International Journal of Production Economics (2020): 107779.
Wang Wei, Gaoyan Lyu, Wei Cui, Yongjian Li*. Strategic Technology Commercialization in the Supply Chain under Network Effects. International Journal of Production Economics (2020).
Fu, Qi, and Gaoyan Lyu. "Competition between two-sided platforms with quality-based subsidization." International Journal of Electronic Commerce 26.4 (2022): 526-551.
Gaoyan Lyu, Lihua Chen, Baofeng Huo*. Logistics resources, capabilities and operational performance: a contingency and configuration approach. Industrial Management & Data Systems, (2019)
Gaoyan Lyu, Lihua Chen, Baofeng Huo*. The impact of logistics platforms and location on logistics resource integration and operational performance. International Journal of Logistics Management, (2019)