If you are an SEO professional, you may know about the fact that rankings can drop pretty suddenly. You may have worked quite well to make sure that your website remains on top but internet covers the entire globe. There is a higher chance for a better competitor to show up and undo your dominance in SERPs. But it’s not something you need to be OK with. In fact, you can do your work to regain your top rank in the search results. having that said, there are a few things that you can do to make sure that your website get enough amount of traffic from your target audience.
When it comes to improving website ranking, you will need to work on the overall engagement. A few things that you should include in your strategy are:
Although you can ensure dominating the search results by working on these areas of your SEO strategy, a drop in ranking can still be inevitable.
First you need to check the usual suspects. A few things in this list include Google Penalties, technical issues, site changes, lost links, and competition. For instance, people usually kill the website speed in order to improve UX. That’s the kind of issues you will need to address. Here are a few steps that you need to take into consideration in order to deal with the drop in ranking.