Tips for Creating Product Packaging that is Appealing to Customers

Customers tend to judge a product by its packaging. Before creating their final packaging, some companies conduct focus group studies. These are qualitative research sessions meant to gather opinions from the target customer. The feedback is used to improve the packaging design, making it more attractive to the customer and also suitably protective for the content. The following are some tips for making product packaging attractive to customers.

Test different packaging designs

It is best to generate a handful of designs, before getting potential customers’ thoughts about the packaging. Not everyone can afford to conduct formal focus groups. However, asking family and friends for their views could go a long way in getting constructive feedback.

Show how the customer will use the product

Most customers need to know that the product they are buying is going to be easy to use. Instead of having customers find this out by opening the product, it would be better to have the packaging show this. Informative graphics or a sample product outside the box could help buyers in this case.

Keep your promise

A brand can build trust with customers by being honest about what they deliver. Therefore, it is imperative to not have packaging that misrepresents what the customer gets. In fact, it is better to surprise the customer by offering more than what they expect from reading the package.

Watch the text on the packaging

With most products, it is essential to have descriptive text on the packaging. This text should always be precisely about the product, and it should be easy for the customers to read. Companies that make packaging supplies usually have a set of fonts and typography they offer. Select a reader-friendly style. Just like the rest of the packaging design, the content must encourage the customer to buy the product.

What are the target customers’ preferences?

A product’s packaging appeal will vary according to the customer. Age, location, gender, income and many other factors will sway an individual’s taste and how well they are attracted to a product. Producers should keep these in mind when designing their product packaging.

Using high-quality packaging material

Cheap packaging will portray a cheap product. The customer needs to know that they are buying a high-quality product, without opening the package. This means that packaging should be done using high-quality material, if the budget permits.

Packaging must evolve

Packaging should be sensitive to location, climate, and even the time of the year. Designers can add a festive-season touch to their packaging, which could increase sales during special periods of the year. If customers can benefit from weatherproofing packages, then this should also be considered.

The presentation

Most products have to sit on a shelf before they are bought. This is usually in the midst of several competing products. Therefore, the shelf is a platform where packaging should make a product stand out. Even the product’s arrangement on the shelf matters in this scenario.

The competition

Finally, it is beneficial to always be informed about packaging strategies used by other suppliers. This will help with keeping your packaging designs modern and catchy, and staying in front of the race. Similarly, it is important to know what packaging supplies are available on the market.