================== Watch Shows and Movies on YouTube Today we're excited to announce a new destination for television shows and an improved landing page for movies on YouTube, where partners like Crackle, CBS, MGM, Lionsgate and Starz and many others have made thousands of television episodes and hundreds of movies available for you to watch, comment on, favorite and share. This addition is one of many efforts underway to ensure that we're offering you all the different kinds of video you want to see, from bedroom vlogs and citizen journalism reports to music videos and full-length films and TV shows. To help you navigate through all this great content, we're introducing two new tabs to the YouTube masthead: the "Shows" tab allows you to browse shows by genre, network, title and popularity, while the "Subscriptions" tab will grant logged-in users one-click access to fresh content from their favorite creators. Another change you'll notice today is the wider roll-out of in-stream ads, which we've been testing since October, to support our shows and movies content -- not unlike what you might see when viewing this type of content on TV. We hope you enjoy watching shows and movies on YouTube. There's still work to be done and we look forward to iterating with you, whether that's rolling out new engagement features, expanding our content offering or improving your viewing experience. And, as with everything we do, we'll track your usage and feedback to preserve your fundamental YouTube experience while we take these steps to enhance it. Yours, Sara Pollack Entertainment Marketing Manager The YouTube Team ================ Reach TV viewers through more than one screen By Geoff Smith, Product Manager for Google TV Ads Google TV Ads makes it easy for advertisers of all sizes to reach customers watching television. These days, many full-length television programs are also available for Internet users to watch online. These programs may appear in various places, including the websites of the networks which originally broadcast them and on other sites that specialize in video content. What if an advertiser wants to reach the audience of a particular program, no matter whether they're watching on a television or online? We're excited to announce the beta launch of Google TV Ads
Online. This is a new feature of Google TV Ads that lets advertisers place
commercials into the ad breaks of TV programs watched online. It works
in the same way as Google TV Ads: advertisers can target specific
programs and select their cost-per-thousand (CPM) bid. Based on their
targets, budget and bid, ads are inserted in the same program
breaks that were designed for advertising when the programs first
aired. (Ads may also be shown "pre-roll", before the program begins, or after the online presentation
of the program "post-roll.") And like Google TV ads, we provide advertisers with
measurement tools that give greater insight into how their ads perform
with users. One website where viewers are consuming more and more full-length content online is YouTube. Today, YouTube launched a new destination for full-length shows and movies, and advertisers will be able to use Google TV Ads Online to reach the millions of people who come to YouTube to watch this content. That's not only good for advertisers, but content partners who are looking to generate revenue from their videos online. Ads will also be shown on other websites that carry full-length video programs. Google TV Ads Online is still in beta and available to advertisers by invitation only. If you're interested in learning more about it or would like to be considered for the program, please contact Erin Bouchier at erinb@google.com. |