The 100 Greatest Headlines Ever Written (By Dick Larkin)

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The biggest sin in local advertising (especially Yellow Pages or local online advertising) is using your company's name as the headline for your ad. 

Well . . . that's not exactly the biggest sin.

The biggest sin is not paying your advertising bill.

The second biggest sin is using your company name as the headline for your ad. 
See, there's only one acceptable goal for the headline of your ad. 
That is to get the reader to read the second line of your ad.
So when you're designing an ad, ask yourself this . . . 
Will this headline compel, really compel someone to read the second line of my ad? 

Don't look in the Yellow Pages for great examples, because they are usually filled with "me, me, me" ads.  Make your ad a "you, you, you" ad, and you'll smoke your competition. 

Need some inspiration? Read the 100 Greatest Headlines Ever Written.

 FREE COPY OF THE 100 GREATEST HEADLINES EVER WRITTEN! click here!

special Thanks to Dick Larkin @ www.ypcommando.com