Web Site Name: Funbrain Publisher: Pearson Technology Centre Owner: Pearson Education Inc. Brief description: The Internet's #1 Education Site for K-8 Kids and Teachers. FunBrain is the #1 site for online educational games for kids of all ages. (math, grammar, science, spell, history). Site Motive: The site belongs to Pearson Education Inc., which is an international media company with world-leading business in education. In one aspect, the website aims to bring educational games for kids, and in the other aspect, the company also broadcast their products, such as books, and encourage users to buy these products. Monetization Techniques: A lot of different companies have ads on Funbrain, such as Poptarts, Honey Nut Cherrios, Campbills, Walmart, Google, etc. They finance the website. And also, some of other Pearson websites linked to Funbrain require a fee to get membership. Strengths: Games on the website are good to develop students’ subjects, memory, eye-hand-coordination and other abilities. They are interactive, interesting, and easy to play. Kids who do not have any experience or little skills can still play the games. The search function is very powerful for teachers and parents to search games appropriate for kids. Games can also be downloaded and played at anytime, which is super convenient for classroom teaching. Websites linked to the websites are all in high quality and useful to teachers and parents. Weakness: Some links of ads on the game-play page are misleading. Kids may go to other websites by clicking these links. More games can be added in the subject areas of science, geography, history, etc. And the icon showing going back to the main page on game –play page is not found.
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