Howard F. Wornom, Jr. Innovative marketing and sales guru with eighteen years of experience. • Print and online advertising • • Creative marketing • • Promotion • • Ad sales • • Computer presentations • • Graphic design • WORK EXPERIENCE Retail Advertising Account Executive, July 2009 - February 2012, Caroline Progress, Bowling Green, VA Sold
and created display advertising campaigns in a variety of print and online products while maintaining and growing a retail account list. Sold, wrote and designed Yellow Page advertising for the Caroline County Phone Directory Created and wrote flyers and email blasts targeting B2B clients Copyedited news articles Assisted with pagination process using InDesign Co-op Advertising and Vendor Support Coordinator, May 2007 - December 2008, Richmond Times-Dispatch, Richmond, VA Sold and created advertising campaigns designed to partner retailers or other advertisers with manufacturers, distributors and business partners. Concentrated on upscale vendor sections and discovering discretionary revenue while maintaining and growing a retail account list. Called on existing accounts with assigned territory sales executives. Presentations Coordinator, 1999 - 2007, Richmond Times-Dispatch, Richmond, VA Designed and produced computer presentations and print publications for the advertising, marketing, and promotion departments, and for administration • Created and wrote flyers, mailers, sales materials, pamphlets, books and many other forms of print materials for the advertising and marketing departments • Designed web site for marketing department, along with online media kit for marketing, advertising and promotion depts.; wrote and managed creation of introductory Flash animation • Created onscreen presentations and print promotional plans for managers and advertising and marketing departments; helped maintain audio-visual equipment • Assisted with design and implementation of presentation monitors in RTD lobby • Created presentations for national and state functions at 1999 and 2000 NAA conferences and 2000 VPA conference • Designed flyers and mailers for newspaper and employee products, and in-house ads to boost circulation • Designed and wrote bimonthly departmental newsletter for inclusion with AMA Co-op/Presentation Advertising Media Consultant, Daily Press, Newport News, VA, 1994-1999 Sold and created co-op advertising campaigns, special projects, vendor sections and on-screen presentations for retail and classified advertising departments • Coordinated all co-op campaigns and actively sought sources of incremental revenue. Maintained an extensive retail account list while also working on telemarketing sales, inside sales, online sales, and major accounts. Responsible for $400,000 - $800,000 of annual revenue. • Coordinated vendor advertising program and solicited and created special sections for Anheuser-Busch, Miller Oil Company, Hauser's Jewelers, Coliseum Mall and Patrick Henry Mall; created vendor section agreement for advertisers • Computer presentation specialist for advertising department; created approximately 35 individual on-screen presentations and assisted with many others; taught PowerPoint to sales reps; wrote and designed instruction manual for presentation equipment; consultant to tech support on new presentation equipment; taught PowerPoint at Virginia Press Services workshop to representatives from across state • Winner of 1999 Newspaper Association of America ACME Award of Excellence; three ACME awards in 1998 • Winner of three 1998 Virginia Press Services Awards for Advertising, including 1st Place for Hauser's Jewelers vendor section; three 1997 awards; two 1996 awards; one 1995 award • Attendee at 1997 Newspaper Association of America Co-op Workshop and Conference, Long Beach, CA; winning team, best presentation; participant, Share-An-Idea • Williamsburg TV magazine task force; obtained agreements with 65 hotels to distribute TV magazine; designed and co-wrote hotel and advertising promotional kits • Proficient on Mac; nominal on PC. Proficient in Multi-Ad Creator, Microsoft Word, AppleWorks, PowerPoint, Netscape, AOL; introductory seminar on PhotoShop • Wrote and performed commercial voice-overs for 1-Line telephone product • Directed, wrote or co-wrote four departmental comedy presentations for Advertising division meetings • MC and contest coordinator, Southern Living Cooking School show, 1996 • Volunteer, Tastefully Yours and ExpoTech, 1995 and 1996 • Winner, Tribune Values Award 1996; three-time Employee of the Month English Instructor, Hampton University, Hampton, VA Fall 1985 - Spring 1991 • Full-time and Adjunct English Instructor • Taught full course load, Freshman Composition 101 and 102, emphasis on cultural literacy and literary/film analysis Theatre Reviewer, Virginian-Pilot and Ledger-Star, Norfolk, VA, 1985 Film Reviewer, Daily Press and Times Herald, Newport News, VA, 1984-1985 WRITING EXPERIENCE 1983 - present • Book Reviewer, Richmond Times-Dispatch, 2007 - present • Fiction and nonfiction judge for Rebel, the annual literary magazine of East Carolina University • "Addison's Disease: A Feline Phenomenon," published in Cat Fancy, April 1998 • First short story, "Puppy Love Land," published in Magazine of Fantasy & Science Fiction, April 1996; later nominated onto preliminary ballot for Best Novella of 1996, Horror Writers of America Awards • Speaker at Chesapeake Romance Writers seminar, Newport News School for Gifted Students, Dozier Middle School, Tabb High School and Machen Elementary School on Creative Writing, Fiction and Journalism • Guest and panelist at Sci-Con, Virginia Beach, VA • First novel, Spelljammer: The Ultimate Helm, published by TSR Books, September 1993; 2nd and 3rd novels, Dungeon of Fear and Castle of the Undead, published March 1994. Spelljammer listed on Waldenbooks' Science Fiction/Fantasy Bestsellers list, October 1993 • Pitched script ideas to Star Trek: The Next Generation • Feature article published in Gauntlet, an annual anti-censorship magazine • Article published in Omni on censorship and the works of Stephen King, December 1989 • Associate editor, writer and interviewer for The Stephen King Companion, September 1989, Andrews and McMeel • Contributing Editor to Storyboard; detailed article published on the creation of Disney's Haunted Mansion, September and November 1989 • Article published in Premiere on the evolution of the Batman, July 1989 • Interviewed on Financial News Network about Batman and comic book collecting • Freelance novel editor; provided critiques and grammatical assistance on writing popular fiction • Articles published in PortFolio, a weekly tabloid in Hampton Roads with circulation over 100,000, 1983-1987, and in the Greensboro, NC Spectator • Short story, "Old Habits," Honorable Mention in Twilight Zone Magazine's third annual story competition, 1983 EDUCATION University of Miami Graduate School in English/Creative Writing, 1981-1983 • GPA 3.3 • Intensive writing workshop program |