Project Overview

WidgetLocker.com is one component of a suite of widget related services. The  Widget Locker network provides widget publishers with a distribution platform to enable initial widget seeding for viral syndication of online content.  Widget publishers looking to monetize via branded advertising  and e-commerce capabilities will find the Widget Locker network to be an invaluable tool in the critical first stage of their viral distribution campaigns. The WidgetLocker network provides easy placement for widgets by creating a “discovery” marketplace for consumers to find and grab new widgets recently released online.

The online network of widget based websites includes the following: 

WidgetLocker.com

Management believes there are two emerging problems that can be solved by implementing Widget Locker. The first is that as widgets become critical applications that people rely on for quickly completing tasks and gathering information, they will look for a way to retain and retrieve those widgets for similar tasks in the future.  Rather than simply using and “throwing away” widgets, knowing where to quickly locate and retrieve a helpful widget will become increasingly important over time.

The second emerging problem is that as the value of widgets becomes clear, more people will acquire more widgets. Currently, having too many widgets on one page can significantly slow down pageload times as well as make a website look unsightly and disorienting to the end user.

WidgetPortals.com

Widget Portals is a vast network of vertically oriented widget distribution points. Management strongly believes that as the sheer amount of widgets becomes overwhelming, that filtering them down into “content silos” will become vital for fast and efficient discovery by consumers. As widgets proliferate, two problems for the widget publisher will occur. First, successful placements will become more difficult as the sheer volume of widgets released online grows exponentially. The need for a smart solution for seeding widgets to facilitate distribution through viral channels is emerging right now.

Secondly, as widgets become better understood and more fully utilized by consumers, the less likely those consumers are going to be satisfied with discovery through strictly viral channels. In other words, as widgets increase in value to the consumer, the more likely they will begin to "actively seek out" particular types of widgets that meet their needs and objectives. Social networks such as FaceBook and MySpace have demonstrated that humans are very interested in self expression on the web. It is not unreasonable to assume that they will utilize traditional search methods for locating widgets to decorate their web properties.

The Widget Portal network of websites is a hub and spokes model where users can quickly jump via hyperlink to affiliated websites containing specific widget categories. By aggregating all of the customized widgets that perform specific functions on a dedicated vertical website, users will be better able to sift through the clutter and quickly access the widget that fits their needs from a wide array of attributes. WidgetPortals.com will leverage traditional search techniques such as direct navigation, organic and the best optimization techniques to grow into the de-facto standard for publisher distribution and consumer discovery of widgets on the Internet.

WidgetMetrics.com

Widget Metrics is an online resource for marketing and advertising firms looking for the latest information and resources related to utilizing widgets for marketing, advertising and promotions. WidgetMetrics.com will provide extensive analysis and objective perspective on what works in widget advertising and what does not.