Capable of defining a company’s strategic direction with respect to its product lines, channels and new business initiatives. A company’s chief strategic planner; defines and advocates core competencies; identifies target markets, channels and business opportunities.  Devises plans to achieve increased market share for existing products and services; ensures development and support of a company’s brand and service teams with respect to understanding marketing and sales objectives; sets company goals and metrics to ensure accountability in attaining results.

Interacts well with senior executives and business unit leaders, including marketing operations that need  unified comprehensive marketing strategies to ensure that maximum revenue is derived from the company’s products and services.  The ability to drive and influence others are critical measures of success.  Key growth drivers are innovation, achievement, organic growth and the development of marketing and sales strategies.

Entrepreneurial spirit with an internal drive that ensures success by working independently or collectively with the ability to successfully collaborate with others cross-functionally in driving integrated strategic marketing objectives.  A seasoned strategic planner; oversees the execution of plans; manages locally and drives globally.  Sufficiently experienced  to naturally identify and pursue new business opportunities.