Download English captions Download Spanish subtitles Download German subtitles Download Hungarian subtitles Download French subtitles English captions: 00:00:07.120,00:00:10.450 [Brian] Hi, I am Brian White and this is my colleague Rachel and we are in the 00:00:10.710,00:00:14.000 Search Quality team in Google in the Webspam group. We are here today 00:00:14.210,00:00:16.920 with some tips on the reconsideration process. 00:00:17.220,00:00:20.330 [Rachel] All right, let's start with the case where you know your site has violated 00:00:20.550,00:00:23.130 the Google guidelines. It is important to admit any mistakes you've made 00:00:23.370,00:00:26.130 and let us know what you've done to try to fix them. 00:00:26.270,00:00:28.330 Sometimes we get requests from people who say: 00:00:28.730,00:00:30.600 "My site adheres to the guidelines now," 00:00:31.180,00:00:32.890 and that is not really enough information for us. 00:00:33.130,00:00:36.490 So, please be as detailed as possible. Realize that there are people actually 00:00:36.710,00:00:39.180 reading these requests, including the people in this room. 00:00:39.400,00:00:42.230 If you do not know what your site might have done to get a penalty, 00:00:42.500,00:00:45.390 go back to the Google guidelines and reread them carefully 00:00:45.560,00:00:47.310 before requesting reconsideration. 00:00:47.820,00:00:50.750 Look at the things to avoid and ask questions of people that work on your 00:00:50.910,00:00:54.370 site, if you do not work on it yourself. If you'd like the advice of a third party, 00:00:54.620,00:00:58.090 you can also seek help in our Google webmaster forum. 00:00:59.840,00:01:03.180 [Brian] Sometimes we get a reconsideration request or where the requester 00:01:03.830,00:01:06.210 associates technical website issues with a penalty. 00:01:06.790,00:01:12.110 An example could be that the server timed out for a while, or that bad 00:01:12.290,00:01:16.860 content was delivered for a time, and Google is pretty adaptive to these 00:01:17.050,00:01:19.540 kinds of transient issues with websites. 00:01:19.790,00:01:24.210 So people sometimes misread the situation as "I have a penalty" 00:01:24.450,00:01:26.320 and then seek reconsideration. 00:01:26.580,00:01:29.760 And it is probably good idea to wait a bit and see if things revert to their 00:01:29.970,00:01:31.000 previous state. 00:01:31.620,00:01:38.560 Some people attribute duplicate content with leading to a penalty and 00:01:38.790,00:01:40.970 usually the problem lies elsewhere. 00:01:42.650,00:01:47.490 And say you are in a partnership with someone else, say another website, 00:01:48.040,00:01:52.170 and they put this combined effort together in a way that goes against 00:01:52.440,00:01:57.250 our quality guidelines and involve both your website and theirs and then 00:01:57.460,00:02:02.740 the end effort reflects badly on both. You have control over your site, but 00:02:02.950,00:02:06.760 sometimes it's hard to get stuff cleaned up on sites you do not control. 00:02:07.070,00:02:11.360 We are sympathetic to these situations. Just make your best effort 00:02:12.040,00:02:16.180 to document that in a complete reconsideration request. 00:02:16.390,00:02:21.460 In the case of say bad links that were gathered, point us to a URL that 00:02:21.700,00:02:25.770 shows your exhaustive effort to clean that up. 00:02:26.340,00:02:30.440 Also, we have pretty good tools internally, so do not try to fool us as 00:02:31.080,00:02:34.410 there are actual people, as Rachel said, looking at your reports. 00:02:34.790,00:02:38.740 If you intentionally pass along bad or misleading information, 00:02:39.270,00:02:43.160 we will disregard that request for reconsideration. 00:02:43.560,00:02:46.380 [Rachel] And please do not spam the reconsideration form, 00:02:46.690,00:02:49.570 it does not help to submit in multiple requests all at the same time, 00:02:50.120,00:02:53.980 just one detailed concise report and just get it right the first time. 00:02:54.400,00:02:57.120 Your request will be reviewed by a member of our team and we do review 00:02:57.290,00:03:00.780 them promptly, that said if you have some new information to add about 00:03:01.120,00:03:03.620 your site, go ahead and file a new reconsideration request. 00:03:03.860,00:03:07.810 And finally, if reconsideration does happen, please be aware that it can 00:03:08.070,00:03:10.800 take some time to notice when a penalty has been lifted. 00:03:11.010,00:03:11.990 We appreciate your patience. 00:03:12.210,00:03:17.820 [Brian] Yes, the bottom line is we care very deeply for our search engine users, 00:03:18.110,00:03:20.730 and we want them to be happy and not have to complain. 00:03:21.020,00:03:24.800 So make sure that A) The issues are fixed with your site 00:03:24.990,00:03:28.790 before filing reconsideration, and B) make sure that we don't have to worry 00:03:28.960,00:03:32.490 about your site violating the quality guidelines in the future. 00:03:32.990,00:03:35.410 So, from the people who are part of the reconsideration process 00:03:35.650,00:03:38.100 from our end, thank you. 00:03:38.101,00:03:39.580 [Rachel] Thank you. |