How do meta geo tags influence the search results?


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[Laughs] You can tell I'm from Kentucky, because I don't know how to say everyone's name.

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I'm going to try Jochen from Stuttgart in Germany asks,

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"How do meta geo tags influence the search results?"

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And the answer is that it is not something that we look at very closely at all. Not meta geo tags. We tend to look at

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the IP address, we tend to look at the gTLD or the ccTLD, that's the country code TLD. So, top level domain, so .fr,

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.de. There's also something in Google's Webmaster Tools where you can say my site is you know, not just a .com that's

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about the entire world, it's a British .com. Or it's a .com that really pertains to New Zealand or Australia. So, you

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can highlight and say, okay this .com is really about Germany or Canada or whatever your country is. But typically the

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geo tags that are in meta tags are not as useful and we don't tend to give those as much weight, if at all. So, I

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would spend your time trying to make sure you have the right domain name, trying to make sure that you have the right

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IP address if you can, and then definitely if you have content that's geo-located, even if it's a subdomain or a

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subdirectory, you can specify that within Google's Webmaster Tools and say yes, this is relevant for this particular

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country.

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  • JD0y0Jk-zzQ-es.txt - on Aug 20, 2009 6:47 PM by Michael Wyszomierski (version 1)
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  • JD0y0Jk-zzQ-fr.txt - on Aug 20, 2009 6:47 PM by Michael Wyszomierski (version 1)
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  • JD0y0Jk-zzQ.txt - on Jul 23, 2009 3:23 PM by Michael Wyszomierski (version 1)
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