Alternate Reality Games for Social Change aheadofthegame.eu 'If you want to change the future, play with it first' or: Can games change our future? Claudia Rodriguez Ortiz tested the premise if Alternate Reality Games could change the future and offered the following tentative conclusions: - collective play can save the world - immerse ourselves and experience from inside a possible future - raise consciousness - change to apply ourselves collectively to a real problem - safe haven where we can crowdsource complex problems - spark future-changing action Examples given: Cloudmakers Discussion group that emerged from 'The Beast', one of the first ARGs, a 'collective intelli gence unparalleled in entertainment history' http://www.cloudmakers.org/ world without oil story based on oil crisis, started last year asked players to create content is if alternate reality was true 'what would happen if' scenario worldwithoutoil.org Superstruct Game developed by the institute of the future new ways of organisatin the human race, about making futures, & augement our colective human potential www.superstructgame.org dollar crash alternate story designed by AOTG for the inistuation of accountants in Mexico aiming to trigger accountats to think about welath and alternative currency systems Free Currency Game Free Currency/ Open Money project Aiming to show that the current monetary system is totally unsustainable and is bound to collapse Game to help people to make a thought shift - what does money mean, how can one prepare for alternate scenarios? One of the problems that need to be solved by the colllective.. rather than individuals. Biography Claudia Rodriguez is partner of Ahead of the Game, a company that develops Alternate Reality Games for communication, education, assessments and recruitment. She has a background in Engineering from MIT where she developed artificial intelligence vehicles. She was also the founder of Volantia, an information-extraction software company. She has ample experience in all aspects of project creation: technology development, business strategy, management and fund-raising. For many years, Claudia has been and still is a consultant in
Strategy, Product Development & Innovation. In the last few years
she has specialised in Games consultancy (online, mobile, pervasive,
console, ...) for companies that want a piece of the pie in the
amazingly growing games industry. Her company AHEAD OF THE GAME is a pioneer of Alternate Reality
Games (ARG) in Europe. In ARGs, the participants explore multiple
levels of a narrative through websites, video and audio clips, emails,
blogs, sms, posters, TV, radio, live events, etc. “An ARG is part theatre, part cinema, part the 'The Game', part conspiracy theory, part online chat and part old-fashioned story telling.” (A. Losowky) AHEAD OF THE GAME develops games for brand promotion, education and human resources. |
|
|
Claudia Rodriguez |