The Purpose of a PowerPoint Presentation.


Microsoft PowerPoint has become commonplace in almost company. The purpose for everyone is to communicate effectively. That is, to inform or get informed, with CLARITY and UNDERSTANDING.

So what’s the purpose of a PowerPoint presentation? Create maximum impact in minimal time and persuade the audience to take action, physically or mentally. If used right, a PowerPoint presentation can:

  • Amplify your message
  • Accelerate information absorption
  • Assist comprehension and hence faster decision making

Presenting today

There is nothing more boring than a long, generic design PowerPoint presentation. And 99% are: loads of slides filled with bullets.

Moreover, presenters generally tend to squeeze in too much information – much of which is out of line of the original purpose of their presentation. Too many points on a single slide or long paragraphs do not work. Remember, PowerPoint is a competent slide manager and presentation tool, not a word processor. The sight of a text heavy slide will make your audience lean back and lose interest. Instead, follow up with extra information in a document at the end of the presentation.

The animation trap

Using visual aid makes all the difference. But making your presentation visual does not mean you should have something flying out of every corner of a slide. Over utilization of these PowerPoint inbuilt animations will give it an unprofessional look and I doubt it reflects the identity of company.

A new approach

PowerPoint works best for presenting things visually. An appropriate image helps deliver the message more efficiently, and more importantly, it makes it  memorable. So the key is to use more visuals and fewer words.

Effective PowerPoint presentations that appropriately represent your organization should have the following:

  • The presentation should be consistently designed (Timesaver: templates)
  • Choose a color palette that goes with your company’s other marketing collaterals.
  • Use clean and simple graphics/charts
  • No more than 6 words per slide
  • Use pictures that reinforces your words

 

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