A new approach to serving one of the oldest and most basic needs of even the smallest business community, a home-based secretarial service can satisfy the entrepreneurial needs of even the most ambitious woman!

This is a kind of service business with a virtually unlimited profit potential. Third year profits for businesses of this type, in metropolitan areas as small as 70,000 persons are reported at $100,000 and more. It's a new idea for a traditional job that's growing in popularity and acceptance.

As for the future, there+s no end in sight to the many and varied kinds of work a secretary working at home can do for business owners, managers and sales representatives. Various surveys indicate that by the year 2,000 - at least 60 percent of all the secretarial work, as we know it today, will be handled by women working at home.

For most women, this is the most exciting news of things to come since the equal rights amendment. Now is the time to get yourself organized, start your own home-based secretarial service and nurture it through your start-up stages to total success in the next couple of years.

Our research indicates little or no risk involved, with most virtual secretarial services breaking even within 30 days, and reports of some showing a profit after the first week! Your cash investment can be as little as $10 to $25 if you already have a modern, electronic typewriter. You can set up at your kitchen table, make a few phone calls, and be in business tomorrow.

If you don't have a modern, office quality electric typewriter comparable to the IBM Selectric - a portable just won't do, because it'll break down, wear out, and fall apart after a month of heavy duty use... If you're aware of this delicacy of a portable electric, you can conceivably begin with one, but you'll definitely have to graduate to a bigger, heavier machine as soon as possible...

An IBM Selectric, complete with start-up supplies kit which includes a dozen ribbons, can be purchased for less than a thousand dollars. On contract, this would break down to about $175 for down payment and monthly payments of less than $50 per month over a 2-year period. Naturally, you'd want to include the standard service contract which costs about $100 per year, and means that whenever you have a problem or want your machine serviced, you simply pick up the phone and call the service department. They'll ask you what kind of problem you're having, and then send some one out to rectify it immediately.

Shoestringers can rent an IBM Selectric for about $60 per month, plus a small deposit. And those of you who are really on a tight budget, can contract an equipment leasing firm, explain your business plan, and work out an arrangement where they buy the machine of your choice for you, and then lease it back to you over a five or ten year period for much lower payments.

Whatever you do, get the best typewriter your money can buy. The output of your typewriter will be your finished product, and the better, "more perfect" your finished product, the more clients you'll attract and keep. It's also imperative that you have one of the modern, "ball" typewriters. Only these kinds of typewriters give each character a clear, even and uniform impression on your paper. Typewriters of the "arm & hammer" type quickly become misaligned, producing a careless look on your finished product.

As mentioned earlier, you can start almost immediately from your kitchen table if you've got the typewriter. However, in order to avoid fatigue and back problems, invest in a typing stand and secretary's standard typing chair just as soon as you can afford them. Watch for office equipment sales, especially among the office equipment leasing firms. You should be able to pick up a new, slightly damaged, or good used typewriter stand or desk for around $20 to $25. A comparable quality secretary's typing chair can be purchased for $50 or less.

While you're shopping for things you'll need, be sure to pick up a chair mat. If you don't, you may suddenly find that the carpet on the floor of the room where you do your typing, needs replacing due to the worn spot where the chair is located and maneuvered in front of the typewriter. You'll also want a work stand with place marker and a convenient box or storage shelf for your immediate paper supply. If you plan to do a great deal of work during the evening hours, be sure to invest in an ad just able "long arm" office work lamp.

When buying paper, visit the various wholesale paper suppliers in your area or in any nearby large city, and buy at least a half carton - 6 reams - at a time. Buying wholesale, and in quantity, will save you quite a bit of money. The kind to buy is ordinary 20 pound white bond. Open one ream for an immediate supply at your typewriter, and store the rest in a closet, under your bed, or on a shelf in your garage or basement.

In the beginning, you'll be the business - typist, salesman, advertising department, bookkeeper and janitor - so, much will depend upon your overall business acumen. Those areas in which you lack experience or feel weak in, buy books or tapes and enhance your knowledge. You don't have to enjoy typing, but you should have better than average proficiency.

Your best bet in selling your services is to do it all yourself. Every business in your area should be regarded as a potential customer, so it's unlikely you'll have to worry about who to call on. Begin by making a few phone calls to former bosses or business associates - simply explain that you're starting a typing service and would appreciate it if they'd give you a call whenever they have extra work that you can handle for them. Before you end the conversation, ask them to be sure to keep you in mind and steer your way any overload typing jobs that they might hear about.

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