 The design process is crucial to any business, whether it is
creating a simple company logo, or the design of an entire corporate campaign.
Once your business is up and running, any form of corporate identity will act
to represent the company visually creating a brand. If you look at big
corporate companies you will notice company branding stands the test of time
for many years before it is appropriate to re-develop.
Many companies never change their logo design dramatically but only make the
smallest of changes to keep the design looking fresh.
It is worth taking time and not rushing a company logo or corporate identity
design as your design will represent your company and be around for a very long
time.
Powerpoint designs is creating a unique symbol / graphic to reflect your
companies image and vision. A successful logo becomes a symbol of your
companies identity, shows your professional and should be used on your on
business cards, letterheads, compliment slips, vehicle signage or website.
When you choose to have a logo designed ask for a few different designs to
choose from, each logo should have its own character and style. Giving you the
best options to suit your needs.
If you own a small company, with a well-designed logo your business will look
big. It will look more professional inspiring confidence to your customers.
A striking logo is paramount for the image of any business, small or large. The
design creates a starting block for a companies corporate identity, the right
colours, fonts and is of great importance when starting to design business
cards, compliment slips, letterheads and a website, keeping all styles
consistent throughout creating your brand identity.
Logo design types
High / Low resolution
designs for your company.
Below is a break down of the different types available:
Logo designs for onscreen
Low resolution RGB 72dpi
Ideal for websites, emails, PowerPoint presentations and general onscreen
viewing only. Because of the small size they can be downloaded very quickly but
are not suitable for print.
Logo designs for print
High resolution CYMK 300dpi
High Resolution Logo Design
Must be use for printing high quality material e.g. letterheads, business
cards, compliment slips, banners, posters etc. This means your logo will be
clear and crisp when printed, if a low resolution logo is used it is likely
that the end result will be blurred, blocky and illegible.
Logo design - redraw and enhancement
Alternatively, if you do not require full logo design service, you could
re-design, redraw or enhance your existing logo for print or website use.
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