I'm just going to blue sky it and throw a few things on the wall ...
Sponsors can supply products and services as "value in kind," plus capital for operating expenses.
Part of their deal could also include cash contributions to an athlete's fund. In fact this will be a very strong enticement for many companies because it provides a heavy human interest storyline. Some companies might become involved for this reason alone, and only in this capacity.
Mainstream news media are regarded as royalty by the IOC, so it would be in our best interest to strive to provide the same style of experience to AltMed, but on a lesser scale of course.
Official media centers traditionally have a long list of facilities under one roof. We can't do that, but we could create affiliate deals with local businesses in the area like electronic repair shops, dry cleaners, salons, massage, chiro, and all the rock and roll accoutrements etc.
If we choose sponsors that have a global marketing strategy they will work harder and value their relationship with the AltMed center more, knowing that by impressing an AltMed reporter it could generate business internationally in the reporter's country.
Sponsors to consider might be sports equipment manufacturers like snowboard, ski, clothing, digital imaging, and also BC companies that export high end health and organic foods.
For example, BC's food suppliers could pool their resources to provide catering services to the AltMed Center, plus contribute cash that would be used for operating expenses and also towards an athletes fund. The entire athletic fund does not necessarily have to go to Olympic athletes. It could also be distributed to local sports communities throughout BC, which would give the sponsor wider visibility at home and abroad.
Sponsorships can be branded and positioned so they don't infringe on IOC copyright, trademark or Canada's official mark rights.
The attraction for an AltMedC sponsor is that their investment would be much much less than an official IOC affiliation, but because AltMed is still in an experimental stage and relatively new the visibility value increases dramatically based on early adopter status. In other words, the sponsor gets to ride on the coattails of a new venture that will attract attention simply because it is a novel idea. I've opened many performing arts facilities and opening night visibility is incredible. It will have great value for the right company.
Sponsors should also be picked based on their promotional ability. Part of their responsibility would be to independently promote their affiliation with the AltMedC.
Some competitors of official sponsors would consider getting involved if they could be assured the AltMed was operated professionally and without legal complications. A larger company like Jones Soda for example might be able to provide a full package, including cash, on their own, but smaller companies would have to pool resources possibly organized through their industry association. The IOC promotes the pooling strategy for suppliers, and I see no reason why it wouldn't also work for sponsors, especially in this shaky economic climate.
We might also want to consider some type of shuttle service and accommodations, maybe billeting international AltMed with local AltMed types, although considering all the new condos that are going to be empty, maybe accommodations won't be such a challenge. lol
One last point; There will be a huge influx of American AltMeds and many will drive here and need to figure out what to do with their vehicles. We should be prepared to accommodate American needs in other respects too. It might also be a good idea to use Google spelling conventions so they can find us easier through search.
I'm not married to these ideas so lets talk folks.
I'm just going to blue sky it and throw a few things on the wall ...
Sponsors can supply products and services as "value in kind," plus capital for operating expenses.
Part of their deal could also include cash contributions to an athlete's fund. In fact this will be a very strong enticement for many companies because it provides a heavy human interest storyline. Some companies might become involved for this reason alone, and only in this capacity.
Mainstream news media are regarded as royalty by the IOC, so it would be in our best interest to strive to provide the same style of experience to AltMed, but on a lesser scale of course.
Official media centers traditionally have a long list of facilities under one roof. We can't do that, but we could create affiliate deals with local businesses in the area like electronic repair shops, dry cleaners, salons, massage, chiro, and all the rock and roll accoutrements etc.
If we choose sponsors that have a global marketing strategy they will work harder and value their relationship with the AltMed center more, knowing that by impressing an AltMed reporter it could generate business internationally in the reporter's country.
Sponsors to consider might be sports equipment manufacturers like snowboard, ski, clothing, digital imaging, and also BC companies that export high end health and organic foods.
For example, BC's food suppliers could pool their resources to provide catering services to the AltMed Center, plus contribute cash that would be used for operating expenses and also towards an athletes fund. The entire athletic fund does not necessarily have to go to Olympic athletes. It could also be distributed to local sports communities throughout BC, which would give the sponsor wider visibility at home and abroad.
Sponsorships can be branded and positioned so they don't infringe on IOC copyright, trademark or Canada's official mark rights.
The attraction for an AltMedC sponsor is that their investment would be much much less than an official IOC affiliation, but because AltMed is still in an experimental stage and relatively new the visibility value increases dramatically based on early adopter status. In other words, the sponsor gets to ride on the coattails of a new venture that will attract attention simply because it is a novel idea. I've opened many performing arts facilities and opening night visibility is incredible. It will have great value for the right company.
Sponsors should also be picked based on their promotional ability. Part of their responsibility would be to independently promote their affiliation with the AltMedC.
Some competitors of official sponsors would consider getting involved if they could be assured the AltMed was operated professionally and without legal complications. A larger company like Jones Soda for example might be able to provide a full package, including cash, on their own, but smaller companies would have to pool resources possibly organized through their industry association. The IOC promotes the pooling strategy for suppliers, and I see no reason why it wouldn't also work for sponsors, especially in this shaky economic climate.
We might also want to consider some type of shuttle service and accommodations, maybe billeting international AltMed with local AltMed types, although considering all the new condos that are going to be empty, maybe accommodations won't be such a challenge. lol
One last point; There will be a huge influx of American AltMeds and many will drive here and need to figure out what to do with their vehicles. We should be prepared to accommodate American needs in other respects too. It might also be a good idea to use Google spelling conventions so they can find us easier through search.
I'm not married to these ideas so lets talk folks.
That's all I've got - for now. MC