Uplift’s target population are families in the unorganized sector bracket of India -mostly daily wage earners who generally have no access to social protection schemes. With a daily income of 2-6 USD for an average family of four, health is not their prime concern till a destabilizing event happens.
While on one hand this leads the family into a further downturn financially, into further poverty (as they borrow or mortgage or sell), on the other timely access to quality care on reasonable prices remains a dream.
The Mutual model of Uplift addresses this by reaching out to such families through its member organizations who provide small business loans to families. Upon enrolling as a member the family not only shares its financial risks that maybe caused due to health events but also shares prevention and guidance services and a multi layered network of health care providers(more than 150 health care providers).
The families for the first time get involved in a process of being able to manage their health. The outpatient network, the health check up camps, the health talks, the branch referral and guidance facility, the 24X7 helpline all provide the member with options to manage their health under medical guidance. Members have saved lakhs of rupees thanks to these systems. |