Resources ‎(Unwrapped: Retail Holiday Guide)‎

Unwrapped 2008: Planning calendar
Resources for Setting the Stage: Make the Most of the Holiday Season
Resources for Expanding Reach: Find Your Target Audience
Resources for Analyze & Simplify: Measure Success & Streamline the Buying Process

Note: Click on any calendar entry to get more details.

Setting the Stage: Make the Most of the Holiday Season
Get a head start on your holiday preparations with these resources.

Inside AdWords blog: Find seasonal tips on Google's official AdWords blog.
AdWords Retail Industry Knowledge Center: Get how-to guides, success stories, and more for retailers.
AdWords Consumer Technology Industry Knowledge Center: Find tips for selling consumer electronics, software, and more.
View presentation slides PDF
View a recorded version of webinar 1 below.

Unwrapped Retail Holiday Guide: Webinar 1

Expanding Reach: Find Your Target Audience
Find additional tips on reaching new customers.

View presentation slides PDF
View a recorded version of webinar 2 below.

Unwrapped Retail Holiday Guide: Webinar 2

Holiday optimization tips

Traditional media

Let's Take it Offline blog: Get the latest news from Google's TV, Print, and Audio Ads teams.
Google Audio Ads website
Google Print Ads website
Google TV Ads website
Google TV Ads channel on YouTube

Google's content network

Analyze & Simplify: Measure Success & Streamline the Buying Process
Make your website more shopper-friendly and track your success with these free tools.

View presentation slides PDF
View a recorded version of webinar 3 below.

Unwrapped Holiday Guide: Webinar 3

Google Analytics

Google Checkout

Google Checkout website
Google Checkout overview (PDF)
Google Checkout - Processing Orders and Supporting Customers (Flash demo)

Website Optimizer

Combining Analytics & Website Optimizer

Webinar: Google Trifecta for Your Website (video)
Conversion University - Optimizing Customer Experiences (video)

Google Site Search

Google Site Search website