CURRICULUM

Architecture    

Architectural Design (Bedeschi, Finn, Kranis, Piga)

Rome offers a unique opportunity of investigating and understanding contemporary design issues within a historical urban context. Emphasis is put on the relationship between old and new and it is investigated in sites located in the historical center of Rome or in the proximity. Themes are chosen for their pertinence to problems that occur once you intervene in the context of an old city. The course offers advanced problems in architectural design and planning. See syllabus

Architecture of the City  (Vitali) (Philadelphia University and University of Arkansas) - Ways of Seeing and Drawing (Finn) (Auburn University) 

The aim of this course is to accompany you through the layering that composes Rome’s urban form. The different periods of the history of Rome will be presented in a series of site visits in which related issues will be analyzed and developed. The first part of the series will provide basic information on Ancient Rome’s architectural history; the second part of the series will be devoted to the description of the historic city, from the middle-ages to the 21st century, seeking to develop knowledge of the environment in which you are presently immersed. A series of drawing exercises and assignments in Rome. These will involve both group and individual assignments, and will include both class time and independent work that must be completed weekly outside of class meetings. A sketchbook is required to document all excursions, not only as a part of the class, but also any independent travel. Professional Elective for Architecture Students. A 50 euro fee for copying, printing and museums is payable. See syllabus (Architecture of the City) - See syllabus (Ways of Seeing and Drawing)

Historic Preservation seminar (Bedeschi)

This course aims to educate architects to assume leadership roles in historic preservation design and planning. While the programs will expose students to a broad spectrum of architectural preservation practices, the curriculum emphasizes the preservation of mid-20th century architecture, an emerging issue of concern in the discipline. See syllabus 

Itineraries of European Contemporary Architecture (Piga)

The course will explore all the different local conditions that determined these changes. The program is designed to enable students to acquire a critical understanding of architecture and debates in Italy and Europe in these last couple of decades. Central to the course is a consideration of a variety of interpretations of very recent architecture, in terms of formal architectural analysis, the analysis of space and the different theories that inform these analyses. See syllabus

Seminar: 20th Century New Towns

This seminar will follow up on an exhibition, to be held at beginning of the semester, which will show some important new towns built in Italy Spain and Argentina, mainly in the 1930s. The seminar will involve the study of some of the exhibited towns which will be compared to other modern new towns (Chandigarh, Brasilia, etc.). The research conducted during the semester will then be finalized in a presentation to local institutions, and the material produced will be ready to be published. The course will be open to a maximum of 6 students. See syllabus

Art and Culture in Italy (Del Gesso)

Several civilizations and cultures have left an impressive collection of unique art and architectural masterpieces in Italy. This course describes the evolution of culture and aesthetics, and their immediate relationship with the creation of these works. The course includes site visits and lectures. Requirements include individual research projects (class presentation) and a final exam. See syllabus

History of Italian Design (Buono, Vitali, Wasserman)

Design is a fundamental component of the culture and the economy of Italy. Since the beginning of the 20th century until the present day, the different activities of this multi-faceted discipline have played a significant role in the local and international scenario. The purpose of this course is to familiarize students with this vast field and to expose them to some of the most important events, projects and products in the fields of industrial design, fashion design and, lately, contemporary art. See syllabus

Living in Rome: from antiquity to modern life (Del Gesso)

The purpose of this class is to understand how daily life in Rome from the Roman Empire to present times has been influenced by religion, art and history. The class will be structured in chronological sections, each one related to a specific change of mentality and behavior: the history of women and men in relationship to their rules in a society administrated by emperors, popes, aristocrats and, finally, by a dictator will be considered. See syllabus

Fashion Design, Fashion Merchandising, Fashion Industry Management

Consumer Behavior (Tartaglia)

This course provides comprehensive understanding of the many dimensions of consumer behavior and the contributions of behaviors science to this discipline. The focus will be on marketing strategy implications. See syllabus

Design Concepts (Buono)

Students develop basic design skills and gain confidence to utilize these skills as they relate to apparel design and merchandising. Trend forecasting research and presentation skills are emphasized. Vocabulary and concepts necessary for interaction with the fashion design community and the ability to assess quality design ideas, images and workmanship is critical for success in the buying and retailing of apparel. The course is an introduction and exposure to the process of forecasting and design. May not be taken by fashion design majors.Prerequisite: FASHMGT-101 See syllabus

Fashion Styling (Buono)

This course exposes students to the essential skills necessary for success in the field of fashion styling. Future stylists will learn the criteria to produce striking images for all visual media including entertainment, music, print and advertising. In addition, they will gain an understanding of the interdisciplinary collaborative nature within the creative process while working with directors, photographers and production crew. See syllabus

Marketing Communications (Tartaglia)

This course examines the vital role of advertising and marketing communications in the development of marketing strategy. Integrated marketing communications (IMC) is emphasized as students explore the use of direct marketing, sales promotions, public relations, print and broadcast media, Internet marketing, etc. to enhance brand equity. The strategy and planning involved in the development of integrated campaigns is emphasized. See syllabus

Trend Forecasting (Buono)

Italian Language

Italian I

This course is a presentation of Italian phonology, grammar and structure through vocabulary and situations of every-day life. The purpose is to give students the ability to communicate as soon as possible. There will be oral practice in class on pronunciation, intonation, elements of grammar and conversation and home assignments. See syllabus

Italian II

This course is for students who are already familiar with the Italian language and have mastered the grammatical structures envisaged in the Level 1 course. There will be oral practice in class on elements of grammar and conversation, and home assignments. See syllabus