- To provide a destination where consumers can purchase a wide variety of eco-friendly products (recycled, reclaimed, sustainable, fair-trade, natural and organic) for their home and life.
- To practice and encourage reducing, reusing, recycling, and choosing personal, social, and global well being.
- To help customers connect with local and national Earth friendly services.
- To provide in-shop research materials, resources, and workshops that encourage greener lifestyle choices.
- To facilitate networking with like-minded individuals and families.
- To educate our patrons to become ambasadors of the green movement.
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