The Idea  

For the ardent and finicky  crafter who would like to shop for crafting  supplies  locally, Calicos and More  is a friendly, small-town retail store located in Alabaster, AL, that specializes in supplying quality fabrics, sewing supplies and services to facilitate the crafting skills and expertise of the sewing community. 

 The Mission

Create a cozy, friendly, small-town shopping environment where knowledgeable associates and a variety of sewing supplies and services will encourage the creative expressions of sewing crafters as they develop and share their growing talents with a burgeoning community of fellow sewers.

The Timing

The time is great for Sewing Hobbyists with technological advances and machines and sewing notions, sewing is easier than ever the pursue and most importantly enjoy. Of course people seem to be really taking notice of these advances as sewing is becoming increasingly popular across America with just about every age group and sex. It is estimated that there are 35 million sewing hobbyist in America which has increased by 5 million people since 2000. Wow, now is the time of the sewing hobbyist.

 "Sewing is the new knitting." 

Amber Eden, Editor of Threads

"Sewing is Trendy Again" 

Alyson Walls, Pittsburgh Tribune-Review

"Sewing is definitely experiencing an unprecedented resurgence." 

Martha Stewart

The Pitch

Unlike Hancock Fabrics, Hobby Lobby, and Wal-Mart, our small specialty store will concentrate on maintaining a variety of quality fabrics and supplies for quilting and apparel sewing while emphasizing the individual customer experience in a welcoming local environment where the customer experience will be of the utmost priority.