Overall
- Explosion of reading online and on digital devices
- Increased revenue opportunities
- Increased marketing opportunities
- Declining cost of participating in eBooks
- Most publishers are making books available in many formats/platforms, not committing to just one.
- Most publishers are making as much content as possible available in digital format.
- Most publishers are seeing significant (double or triple digit) growth.
Trade
- Well-publicized launches of dedicated book devices (Kindle and Sony eReader) that have driven awareness
- Consumer appetite for book applications on the iPhone
- Some piracy of full books
- Some experimentation with free giveaways of content to drive purchases
- Price pressure
Higher Ed
- Content free and increasingly devalued
- Unhealthy pricing dynamic
- New learning and teaching styles
- Pull versus push content selection
- Web first publishing
- Shareholder expectations
- Changing publisher strategies around digital content
- Diversity of channels
- Long tail
Reference
- Reference budgets are flat to declining
- Libraries continue to struggle to maintain relevance in traditional reference role. Declining usage
- Migration from print to electronic is accelerating, especially in Academics
- Increasing price competition & commoditization within certain product lines
- The “Google Generation” often prefers the ease and ubiquity of the free web.
- Increasing usefulness of online search
STM
- Multiple business models and channels
- Balancing price, content, platform functionality
- Expectation that content should be electronic, on one platform
- Electronic discoverability essential
- End-users seek relationships between content, within and between publisher data
- End-users seek workflows to be incorporated in platforms
- Aiding transition from print to electronic
- Usage of content
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