Content and Usage Characteristics:
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Trade |
Higher Ed |
Reference |
STM |
| Immersive vs episodic material |
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| Consumption |
- Online browsing to make purchase decision
- Download for offline consumption
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- Online
- Download for offline use less important
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- Online reading
- Download and print chapters for offline use
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| Degree of interactivity |
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Search requirements
- Book
- Personal collection
- Larger collection
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- Low (discovery driven by search for title or author)
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| Annotation |
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| Customer |
- Individual
- General Consumer
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- Sold to professor
- Bought by student
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- Sold to libraries
- Used by library patrons
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- Sold to libraries
- Used by faculty, researchers, students
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| Use |
- Entertainment
- Education
- Light Reference
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- Intermediated education
- Self-directed education
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- Research
- Education
- Reference
| Usage Rights
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| Metadata |
- High level metadata (title, author, subject)
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- Correlation of content to educational standards key
- Sub-document addressing desirable
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- Controlled vocabularies / taxonomies prevalent
- "Open" indexing to controlled vocabularies a necessity
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- Controlled vocabulary / subject taxonomies prevalent
- Linking in and out of platforms / electronic sources is prevalent
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| End-user workflow |
- Workflow centered on finding books
- Search/browse
- Find book
- Purchase book
- Download book
- Start reading
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- Content should be presented in a way that will aid end-user workflow
- Professors - teaching
- Students - learning
- Support links to other apps:
- Homework
- Courseware
- SSO
- Free sites
- CMS
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- Must support research workflow
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- Platforms integrate end-user workflow
- End-user workflow is on the desktop
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| Archiving of content |
- Critical that consumer can re-download at a later date.
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| | Other | | - Specialized notation
- Asian languages
| - Asian languages
- Ancient languages
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- The characteristics of each business will drive the selection of different business models
- Although there are an unlimited number of ways to characterize a business, we've started with a few that we think are critical
- Immersive vs. episodic - The degree to which one "immerses" oneself in the material. Reading a novel is an immersive experience in which the outside world should disappear. Reference, on the other hand, is accomplished in a series of "episodes" interspersed with navigation to related content.
- Consumption - Is material consumed on-line or downloaded for off-line use.
- Degree of interactivity - Does the presentation of the content change in response to user input, or does it remain the same as the pages of a book would?
- Search requirements - To what extent is search necessary to the use of the material?
- Annotation - To what extent is highlighting, annotating, notetaking and excerpting critical to the use of the content?
- Customer - Who selects the content, who pays for it, and who uses it?
- Use - The general purpose for which the content is developed: Information, Entertainment, Education.
- Metadata - To what extent is metadata necessary to find and utilize the content? Metadata can consist of bibliographic data to assist consumers to find the content they need to detailed subject classification of elements within the content.
- Integration of end-user workflow - in professional and educational uses, content can be presented in a static manner, or it can be presented as content applications that assist the user in accomplishing their professional or education objectives.
- Archiving of content - The extent to which an archive of the content is available to allow re-download, disaster recovery, etc.
- Trade e-books are generally narrative fiction or non-fiction that a consumer downloads to read on a dedicated reading device or a multi-purpose device.
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