The implementation plan takes place over the course of the following four steps.
It begins with approaching potential users on the ground.
We have multiple partners on the ground who can help
us gain access to potential users. Chief among these are NGOs and CBOs.
Approximately 66% of the Kenyan population belongs to an CBO or Community Based
Organization. It, therefore, makes perfect sense for us to approach such
organizations to find a mass of users who might be interested and would likely
benefit from using WishVast. Also, we can visit churches in Nyeri (where
WishVast will be implemented first) to recruit potential users. One more
possibility is to host a social event, such as a a drum circle, pantomime play,
etc that would draw people to our site to engage them in discussion. We can
also employ the power of word-of-mouth in order to make WishVast a known entity
in the usiness life of Nyeri.
The next step is to set up the system for users to use.
We have envisioned four different scenarios in which WishVast may be used. We will attempt to recruit participants for some or all of these scenarios, or even come up with a new scenario if the users so wish! In each of these, the users will sign up to be a part of an associated WishVast network and then communicate with each other via text messages. After a pre-determined period of time (which is not set as yet), users will be approached for a preliminary asessment and analysis of their use.
The final step is to recruit users to use WishVast.
Recruiting people implies that people are sold
on the idea we are proposing. Our plan is to pitch the idea to the
people accessed in the variety of ways mentioned above, by making
presentations, talking to them informally as well as showing them videos we
made for class in the spring of '09. These media will convey the idea that WishVast
can provide the possibility of having more and more correct information. There
are not many instances in life when knowing less is more beneficial than
knowing more. In a wide variety of situations, knowing the reality and
communicating it can solve many day to day as well as large-scale problems.
WishVast can be used to transmit valuable information from people who know to
people who want to know. WishVast is a way to get information through a tool
they're already using, the cellphone SMS system. The bottomline that WishVast
will hit for them is an increase in productivity and organizational
capabilities.
Assessment Plan:
There are certain
limitations to discussing assessments for this stage of the project. Since our
time on ground is short, it will clearly not be enough to get a real sense of
the difference WishVast will make to the users' finances. We are
definitely interested in understanding their perceptions on the
economic usefulness of the system. We will have questions about their user
experience and any difference it may have made to their social
networks/capital. Our assessment is less of a rigorous instrument and more of a
'sense-making tool'. We believe that our best bet right now is to get as much
anecdotal and/or qualitative evidence of the value of WishVast as possible.
The following is a sample list of questions we may ask:
- Do you feel like this system is fulfilling a need?
- What is your general impression of the WishVast system?
- Would you like to change something
about this? If so, what?
- It is simple/easy enough or
would you like it easier?
- Did
this make you any money you would not have otherwise made? Increase
productivity? Efficiency?
- Have
you made any new business contacts?
- Have
you developed increased trust in your business contacts?
- Have
you used this system to communicate with people for any reason other than
business?
- Have you noticed
any change in the operation of your co-ops because of this system?
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