 Worldwide, larger retailers have invested heavily in technology, but little insight is currently available regarding the tangible benefits received from this significant expenditure. Clearly, there is a growing interest within the retail sector for practical application examples of key lessons learned, and the resulting best practices. Moreover, leading retailer CEOs are demanding proof that their own company's investment is yielding a measurable competitive edge. According to a recent market study performed by Cap Gemini Ernst & Young's Consumer Products, Retail and Distribution practice, research revealed a significant lack of alignment between technology investments and business strategy among retailers. Over 65 percent of retail executives said their technology is only somewhat or not at all aligned with their current business strategy. Furthermore, this research uncovered that the consumer is typically not considered when retailer executives make technology decisions. About the Retail Nation Founder: David H. Deans is the Senior Partner of Deans & Associates, and the founder of GeoActive Group USA. He launched this technology and digital media marketing professional services company to specialize in market research; Web 2.0 go-to-market strategy development; plus the design and execution of targeted market development plans.GeoActive Microsite Network -- social media in action -- Search the Network |