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Technology Management Courses

Major Themes:

·         Governed by Design thinking and systems thinking

·         Design as a competitive advantage

·         Deployment of technology in product development and value-chains

·         Techno-managers needed by businesses and society

·         Sustainable growth – Environmental challenges keeping India’s developmental priorities in focus

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The Technology Management concentration aims to expose students to the importance of deploying technology in new products and value chains. It is expected that students have some understanding of management perspectives from the MBA core courses - particularly with reference to the market-based and resource-based views typically adopted by businesses. These views complement each other in progressive businesses interested in developing techno-managerial capabilities for serving the needs of the various markets. Students will be developing as potential process capability managers interested in exploiting the use of technology for satisfying the needs of the customers and other stakeholders. Hands-on experience in the industry sponsored DS-PLM center will enable the students to appreciate the role of technology in value chains.

 

Some recent projections indicate a tech-driven economy forecasts with a need for techno-managers having the right skills in various opportunity sectors, such as, Manufacturing, Technology, Energy, Textiles, Pharma and Healthcare and Hospitality (TNIE report dated 1.1.2010). Most businesses in these sectors are dependent on technology and, as cited in various surveys, engineering and management graduates do not possess adequate skills to be immediately successful in technology-based businesses.

 

The following courses are offered to help develop students to meet the needs of Indian industry.
 

Product Design and Development:  This is an interdisciplinary activity that requires significant cross-disciplinary participation. The course is governed by design thinking and facilitates manpower development for greater coordination of design, manufacturing and marketing decisions. The course aims to strike a balance between theory and practice by focusing on design-for-X methods. Thus, students get an exposure to concurrent engineering practices right from the conceptual stages of product development. The students will be exposed to the use of technology to create concept drawings and designs. They will be urged to give shape to their imagination within the bounds set by the product development software. They will be able to appreciate the use of technology that prevents downstream failures.

 

Future growth potential @KIIT: This course provides great opportunity for developing team-teaching capabilities involving faculty members from the School of Management and the Schools of Technology.

 

Reference material:

1.       Product Design and Development by Karl T. Ulrich and Steven D. Eppinger, Tata McGraw-Hill [2009]

2.       Product Design - Techniques in Reverse Engineering and New Product Development by Kevin Otto and Kristin Wood, Pearson Education [2001, 2004]

3.       Design for Six Sigma in Technology and Product Development by C.M.Creveling, J.L.Slutsky and D. Antis, Jr., Pearson Education [2004]

4.       DS PLM Resources: CATIA for virtual product design and engineering

Product Lifecycle Management & Product Data Management: This course sensitizes students to the various lifecycle issues during the product realization process – from concept to delivery and beyond. PLM supports product innovation and development which is a source of future revenue and helps companies reduce product-related costs.  It improves innovation and new product development, reduces time-to-market for new products and provides excellent support for existing products. PLM enables a company to be in control of its products across their lifecycle and effectively participate in sustainable development initiatives. PDM is the information system component of PLM. Students will get an exposure to 3D-PLM concepts essential for most manufacturing firms. They will be able to appreciate the role of technology as an enabler for handling the lifecycle issues of a product.

 

Future growth potential @KIIT: Being cross-functional in nature, this course can promote team teaching involving all functions of management

 

Reference material:

1.       Product Lifecycle Management: 21st Century Paradigm for Product Realisation by John Stark, Springer [2005]

2.       Product Lifecycle Management: Driving the Next Generation of Lean Thinking by Michael Grieves, Amazon.com  [??]

3.       Innovation Management and New Product Development by Paul Trott, Pearson Education [2000]

4.        Design in Business-Strategic Innovation through Design by Margaret Bruce and John Bessant, Prentice Hall [2002]

5.       Creating Breakthrough Products: Innovation from Product Planning to Program Approval by Jonathan Cagan and Craig M. Vogel, Pearson Education [2004]

6.       Dassault Systemes (DS) PLM Resources: ENOVIA for virtual product collaboration (Product Data Management)

Digital Manufacturing and Virtual Factory: This course exposes students to collaborative e-manufacturing concepts in a simulated virtual factory. They will understand the features of digital manufacturing and the advantages such applications bring to businesses. The course underscores the importance of electronic management of products and processes in manufacturing functions. It emphasizes the role of information technology in providing the links between customers, workers, machines, databases, and related decisions. The focus will be on concurrent engineering approaches that reduce design and manufacturing lead time. Students will be able to understand the role of technology in process planning, digital assembly, product and workplace ergonomics. They will develop an appreciation for automated technology and factory floor simulation. They will use software applications to do operations planning and factory floor simulation including layout planning.

 

Future growth potential @KIIT: This course provides great opportunity for developing team-teaching capabilities with the School of Technology.

 

Reference material:

1.       Automation, Production Systems, and Computer-Integrated Manufacturing by Mikell P. Groover, Pearson Education [2007]

2.       CAD CAM – Principles, Practice and Manufacturing Management by Chris McMahon and Jimmie Browne, Pearson Education [2006]

3.       DS PLM Resources: DELMIA for virtual manufacturing and digital factory simulations

Customer Response to Manufactured Products: This course will expose students to the use of technology in eliciting customer response to manufactured products. They will appreciate the role of interactive-3D that facilitates freestyle thinking in a virtual environment. They will be able to exploit 3D virtual environments for bridging the gap between the provider and the consumer. Technology will enable team design approaches for understanding the internal and external responses towards products. They will learn to deploy technology for capturing consumer experience for aiding consumer behavior analysis. Students will be able to appreciate the power of web applications in reaching out to maximum customers.

 

Future growth potential: This course provides great opportunity for developing team-teaching capabilities with marketing and psychology.

 

Reference material:

1.       Product Management by Donald R. Lehmann and Russell S. Winer, Tata McGraw-Hill [2002]

2.       CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers  by Paul Greenberg, McGrawHill [2009]

3.       The CRM Handbook: A Business Guide to Customer Relationship Management by Jill Dyche, Pearson Education [???]

4.       DS PLM Resources: 3DVIA Virtools for virtual realization of designed products and lifelike experiences

Service Oriented Architecture and Web Services: This course exposes students to certain technology concepts that enable businesses to be flexible and agile in an ever changing business environment. Students will be able to appreciate the need for adopting an architecture that can adapt to flexible business processes and facilitates interoperability between various IT systems. In a competitive world, manufacturing firms have a need for continuous improvement while continually tracking their products from raw materials to finished goods delivery and beyond (i.e. “cradle to cradle”). An added complexity in these supply chains is the need for having a global network of suppliers and distributors. Students will be able to appreciate the need for having an IT architecture that provides seamless integration across such manufacturing supply chains. SOA enables businesses to reuse existing applications and promises interoperability between heterogeneous applications and technologies. Students will be exposed to software systems designed to support interoperable machine-to-machine interaction over a network.  PLM systems enabled by an SOA infrastructure can help seamless integration of product development with other business processes. 

 

Future growth potential: This course provides great opportunity for developing team-teaching capabilities with School of Computer Application

 

Reference material:

1.       SOA in Manufacturing Guidebook, A MESA International, IBM Corporation and Capgemini  co-branded white paper [05.21.2008]

2.       Enterprise Service Oriented Architectures: Concepts, Challenges, Recommendations, by James McGovern, Oliver Sims, Ashish Jain [???]

3.       The New Language of Business: SOA & Web 2.0, by Sandy Carter [???]

4.       The Joy of SOX: Why Sarbanes-Oxley and Services Oriented Architecture May Be the Best Thing That Ever Happened to You, by Hugh Taylor [???]

5.       IBM Resources: provide web-links and other support material from the IBM CoE

6.       IBM Product Development Integration Framework, IBM PLM Solutions, IBM PLM Website: http://ibm.com/software/plm  [May 2009]

Enterprise Resource Planning: This course sensitizes students to the role of customer-oriented resource planning system. The intent of a customer oriented manufacturing resource-planning system is to plan & monitor all the resources of a manufacturing firm (i.e., manufacturing, marketing, finance, engineering etc.) with an ultimate aim of satisfying the customer. To address the problems faced in the supply chain the system will be using computer-based models to support the needs of the customer. The system would comprise of one or more of the following modules that are typically available in many Enterprise Resource Planning (ERP) packages:

·         MANUFACTURING: New Product Engineering, Product configurator, Bills of Material, Supply chain planning., Master scheduling/MRP, Capacity planning, Inventory, Supplier scheduling, Purchasing, Work-in-process, Cost management, Quality Management.

·         SUPPLY CHAIN MANAGEMENT: Supply chain planning, Master scheduling/MRP, Inventory, Supplier scheduling, Purchasing, Payables, Order entry, Product configurator, Receivables, Service, Quality Management.

·         PROJECTS Project Costing, Project billing, Personal Time & Expense, Data Warehouse

·         HUMAN RESOURCES Payroll, Human resources, Training Administration, Sales Compensation

·         MARKET MANAGEMENT Market Analysis, Data warehouse, Sales & Marketing, Sales compensation, Internet commerce, Sales force automation.

·         FINANCIALS Asset management, Financial Planning., Financial Analysis, Financial consolidation, Expenditure management, Billing and cash collection, cash management.

 

Reference material:

1.       ERP Demystified by Alexis Leon [2007]

2.       ERPWARE – ERP Implementation Framework by Vinod Garg and N.K.Venkitakrishnan[200?]

3.       ERP Genie – Have One of Your Own by A. Thotathri Raman and Diwan Parag

4.       SAP resources from

List of References (General):

1.       Managing Technology and Innovation for Competitive Advantage by V.K.Narayanan, Pearson Education [2007]

2.       Managing Engineering and Technology by Daniel L. Babcock and Lucy C. Morse, Pearson Education [2002, 2006]

3.       Innovation Management and New Product Development by Paul Trott, Pearson Education [2000]

4.       Creating Breakthrough Products: Innovation from Product Planning to Program Approval by Jonathan Cagan and Craig M. Vogel, Pearson Education [2004]

5.       Product Design - Techniques in Reverse Engineering and New Product Development by Kevin Otto and Kristin Wood, Pearson Education [2001, 2004]

6.       Product Design and Development by Karl T. Ulrich and Steven D. Eppinger, Tata McGraw-Hill [2009]

7.       Design in Business-Strategic Innovation through Design by Margaret Bruce and John Bessant, Prentice Hall [2002]

8.       Design for Six Sigma in Technology and Product Development by C.M.Creveling, J.L.Slutsky and D. Antis, Jr., Pearson Education [2004]

9.       Product Lifecycle Management: 21st Century Paradigm for Product Realisation by John Stark, Springer [2005]

10.   Product Lifecycle Management: Driving the Next Generation of Lean Thinking by Michael Grieves, Amazon.com  [??]

11.   Product Management by Donald R. Lehmann and Russell S. Winer, Tata McGraw-Hill [2002]

12.   Automation, Production Systems, and Computer-Integrated Manufacturing by Mikell P. Groover, Pearson Education [2007]

13.   CAD CAM – Principles, Practice and Manufacturing Management by Chris McMahon and Jimmie Browne, Pearson Education [2006]

14.   Rastogi, P.N. – Management of Technology and Innovation, Sage Publications India Pvt. Ltd. (1995)

15.   Betz, F. – Strategic Technology Management, McGraw Hill

16.   Khalill, T.M., Lefebvre, L.A. and Mason, R.M. – Management of Technology: The Key to Prosperity in the Third Millenium, Elsevier.

17.   More……….<to be appended>

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Queries: Prof. Kaushik Sahu, (kaushiksahu@gmail.com) & Prof. Jyoti Ranjan Hota (jyotiranjan_h@yahoo.com )

Original: 25/11/2009 Revised: 13/01/10;31/01/10; 01/02/10