Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good.

Although 'social marketing' is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.

The primary aim of 'social marketing' is 'social good', while in 'commercial marketing' the aim is primarily 'financial'. This does not mean that commercial marketers can not contribute to achievement of social good.

Increasingly, social marketing is being described as having 'two parents' - a 'social parent' = social sciences and social policy, and a 'marketing parent' = commercial and public sector marketing approaches.

Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. (see wiki: http://en.wikipedia.org/wiki/Social_marketing)

Social media marketing is a fast-growing innovation, tapping into the rising influence of user-generated communities such as blogs, wikis, networking, and bookmarking sites.

 

By joining these active communities, you can build relationships and promote your products or expertise.

 

Generally, online social networks attract members who bond over shared interests and opinions. That creates a clubby and trusted group of virtually connected friends or associates. So when a member or blogger recommends your product, commends your service, or endorses your comments, it results in powerful "word of mouse" referrals.

 

Alternatively, if you make the effort, you can develop your own following on social media sites as an opinion-maker, authority, adviser, industry analyst, or wry observer.

 

As a result of getting noticed in all the right places, you can generate leads and convert those leads into sales.

 

Tip:   However tempting it may be, don’t assume a fake identity to talk up your company (unless you’re being an obvious jokester). It’s bound to boomerang.

 

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