Home

  • 10 ways your company can give back this holiday season With the holiday season upon us, I thought it would be appropriate to share 10 ways your company can demonstrate the spirit of giving this holiday season.  In addition to the obvious benefits of doing something positive for the community, giving back sends a message to your employees, customers, partners (and even your competitors), that your company is about more than just hitting the financial numbers.  It's good brand building and gives your company a ton of social media marketing opportunities.  If you haven't already put your holiday giving campaign in place, here are 10 ideas to consider, requiring very little advance planning. 1. Start a Coat Drive through One Warm Coat 2. Participate in the US Marine ...
    Posted Nov 20, 2011 1:18 PM by Steven Toole
Showing posts 1 - 1 of 3. View more »

About Steven Toole


With more than 20 years of leadership experience in B2B, B2G and B2C marketing, Toole has held executive level/vp marketing positions with numerous venture-backed emerging technology firms marketing to the public and private sectors, including AppAssure, Jobfox, immixGroup, INPUT, iCode (renamed as Everest), Precise Software and W. Quinn (both Symantec acquisitions). He has worked in other marketing capacities with Axent Technologies (also acquired by Symantec) and several marketing communications/ad agency firms including Foote Cone Belding (FCB), Earle Palmer Brown (now Arnold Worldwide), and White & Partners.

Areas of Expertise


Strategic marketing, government sales and marketing, marketing communications, public relations, demand creation, lead generation, marketing automation, company positioning and differentiation, Internet marketing, sales enablement, public speaking, business writing, sales presentation developpment, marketing infrastructure development (Salesforce.com campaigns, email marketing through Marketo, Vtrenz/Silverpop/Eloqua), and social media marketing via Twitter, Facebook, Flikr, Slideshare, etc.

Twitter feed