About Steven Toole

With more than 20 years of leadership experience in B2B, B2G and B2C marketing, Toole has held executive level/vp marketing positions with numerous venture-backed emerging technology firms marketing to the public and private sectors, including AppAssure, Jobfox, immixGroup, INPUT, iCode (renamed as Everest), Precise Software and W. Quinn (both Symantec acquisitions). He has worked in other marketing capacities with Axent Technologies (also acquired by Symantec) and several marketing communications/ad agency firms including Foote Cone Belding (FCB), Earle Palmer Brown (now Arnold Worldwide), and White & Partners.

Areas of Expertise

Strategic marketing, government sales and marketing, marketing communications, public relations, demand creation, lead generation, marketing automation, company positioning and differentiation, Internet marketing, sales enablement, public speaking, business writing, sales presentation developpment, marketing infrastructure development (Salesforce.com campaigns, email marketing through Marketo, Vtrenz/Silverpop/Eloqua), and social media marketing via Twitter, Facebook, Flikr, Slideshare, etc.