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Tourism & Travel: Focus Canada (7TH Edition)

Table of Contents and Learning Objectives for each Chapter:

CHAPTER 1 TOURISM IN CANADA -  an overview
By the end of the chapter students should be able to:

1. explain mass tourism and why the Tourism Industry is important
   
2. explain who is a tourist and who is an excursionist
   
3. state the difference between domestic and international tourism
   
4. describe why the Tourism Industry is an umbrella term
   
5. name the sectors of the Tourism Industry
   
6. discuss why the sectors are called direct suppliers
   
7. discuss the two types of tourists – business and pleasure
   
8. describe the many types of tourism today
   
9. describe how indirect suppliers to the industry benefit
   
10. explain how the multiplier effect works
11. discuss how governments are involved in tourism development

CHAPTER 2 THE CREATION OF MARKETS
By the end of the chapter students should be able to:

1. explain how a marketplace is created
2. describe four reasons why people can travel today
3. explain the terms needs, wants and motivation in a tourism context
4. explain the terms demand and supply in the tourism marketplace
5. discuss what influences people to travel, or not
6. describe what people want/need when they travel
7. explain what a travel generator is and name some in your community
8. explain the term safety needs and discuss your own
9. describe Canada’s major tourism markets – domestic and international

CHAPTER 3 THE SERVICE MANAGER
By the end of the chapter students should be able to:

1. define human and non-human types of service-giving
2. explain why everyone manages service in a tourism business
3. explain the concept of flawless service
4. describe how a guest feels when they don’t get flawless service
5. describe the relationship between the host-guest-place
6. explain the concept of place in tourism
7. discuss the roles/responsibilities of the host and the guest
8. describe the skills of a host
9. discuss how teamwork benefits guest service
10. describe the characteristics of a team-player
11. discuss the impact on a business when they lose a customer
12. explain how poor systems can prohibit flawless service
13. explain why it is important to choose the company you work for

CHAPTER 4 -  TRANSPORTATION – Take off with the Airlines
By the end of the chapter students should be able to:

1. discuss why the airline industry is such a fast-changing one
2. explain the difference between scheduled and non-scheduled carriers
3. explain the term open skies
4. explain passenger load factor and its importance to the airlines
5. describe the regulatory organizations involved in this industry
6. explain why large airlines and merging with others
7. describe the role of the regional carriers
8. explain the need for airport codes
9. discuss some of the challenges facing the airlines today
10. describe the structure of Canada’s airline industry
11. describe the entry-level and management jobs

CHAPTER 5 – TRANSPORTATION – Rail, Auto, Bus, and Cruise Ship
By the end of the chapter students should be able to:

1. explain the term surface transportation
2. describe how people select their transportation modes
3. explain what VIA Rail offers its passenger
4. describe how car rental companies operate
5. describe why cruising has become such a popular choice for travel
6. describe the markets for the cruise lines
7. discuss careers and jobs in the surface transportation sector

CHAPTER 6 – A PLACE TO STAY  – The Accommodation Sector
By the end of the chapter students should be able to:

1. explain the term hospitality
2. discuss why the hotel industry is so important
3. describe the terms innkeeper and hotelier
4. describe the different types of accommodation and what they offer the guest
5. explain how hotels make money
6. explain the terms: occupancy rate and guaranteed room
7. explain why corporate travel is vital to large hotels
8. describe the different types of room rate structures
9. identify the major departments in a large hotel
10. discuss careers and jobs in this part of the industry

CHAPTER 7 – EATING OUT – Food and Beverage Operations
By the end of the chapter students should be able to:

1. explain why the food & beverage industry is growing
2. describe why people eat out so frequently today
3. discuss the different types of food operations
4. explain the terms restaurateur, cuisine and menu
5. list the different types of cooking methods
6. describe different types of service you could receive in a restaurant
7. discuss some trends affecting food & beverage operations
8. debate why operating a restaurant can be a risky business
9. describe the careers and jobs in food & beverage

CHAPTER 8 – THE MEETING BUSINESS
Conventions, and Incentive Travel
By the end of the chapter students should be able to:

1. explain why the convention/meeting business is important to the economy
2. explain the terms: convention, conference, congress, trade exhibition, delegate
3. describe why the convention-meeting business is a growth sector
4. explain who holds meetings and the different types of groups that holds them
5. list six types of meetings
6. discuss what delegates do at conventions/congresses/conferences
7. discuss how the meeting business is organized
8. explain the process of planning a convention/conference
9. explain what type of businesses supply goods and services to them
10. discuss incentive travel and how it works
11. discuss the careers/jobs in the meeting business

CHAPTER 9 – ATTRACTIONS, EVENTS, RECREATION AND CULTURE
By the end of the chapter students should be able to:

1. define the terms:  leisure, recreation and attraction
2. explain the importance of travel generators such as attractions and events
3. describe the classification of tourism resources
4. list the major travel generators in your community/city
5. explain the terms: nature-based and cultural tourism
6. discuss First Nations tourism in your area and why it is growing
7. explain adventure tourism and eco-tourism
8. debate the issues of development versus sustainability
9. discuss why events and festivals are important in the industry
10. discuss the importance of our national and provincial parks systems
11. discuss the different types of attractions and their importance
12. discuss the careers/jobs in these areas

CHAPTER 10 – PACKAGED TRAVEL – The Tour Operator
By the end of the chapter students should be able to:

1. explain the term package travel
2. discuss why people take packaged tours
3. explain the role of the tour operator
4. differentiate between inbound and outbound travel
5. discuss different types of tours and who takes them
6. identify target markets for tours
7. explain why tours area regulated
8. discuss the high risk nature of the packaged tour business
9. discuss the careers/jobs in packaged travel

CHAPTER 11 – SELLING TRAVEL – The Travel Agent
By the end of the chapter students should be able to:

1. describe the role of the travel agency as a retailer
2. discuss why people go to a travel agency
3. list the different types of travel agencies and their clients
4. describe the types of suppliers’ products that travel agencies sell
5. describe how travel agents earn money
6. explain how consumers (customers) are protected by legislation
7. explain the skills a travel agent needs
8. discuss the training available

CHAPTER 12 – WORKING IN THE TOURISM INDUSTRY
By the end of the chapter students should be able to:

1. describe which sectors are predicted to provide more jobs in future
2. discuss the positive and negatives of working in the Tourism Industry
3. decide if tourism is the right career
4. describe the positive attitudes that employers look for
5. describe the key knowledge and skills they look for
6. discuss the importance of obtaining certification
   
   

PLACE AN ORDER:
Send purchase order or enquiry to:

Getaway Publications Inc.
Email: info@getawaypublications.com
Telephone and FAX:  (250) 335 - 1828