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The Sony Bravia Sony KDL40W5500 has so much for anyone looking for outstanding features, to deliver the best performance in watching movies, television Shows, music and video games. This brilliantly designed Sony product is really efficient to be good enough to handle a extensive range of accessories.

This flat panel wide screen LCD television is built with HD; 1920x1080 Pixel resolution to produce crystal clear screen images that thoroughly enhance the overall effect of screen viewing.

The Sony 40W5500 even features Motionflow 100HZ to bring out the very best in films, and sports with images that are shown on the television screen in effortless, fluid movement. And, one will be hard put to find any sign of blurry images!

If you are wanting to adjust the contrast to enhance the mood in dark scenes, or seeking bold, vivid colours; Sony's Bravia Engine 3 featuring Advanced Contrast Enhancer (ACE) will enable one to change the settings as required.

You can also transform the living room to re-create a cinema experience with 24P True Cinema? The TV so advanced that even the volume of voices can be altered without changing the background volumes levels while the picturesque quality of scenery produced would impress even the director of the movie.

To receive an convenient connection to High Definition sources such as Blu ray Disc and Playstation, easilyutilise any of the four cleverlyplaced HDMI input connectorsthat are built in (two at the back, two at the side).

The Sony KDL-40W5500 allows for fast and efficient upload of photos, video games, videos and even music straight on to the television screen, thus everyone in the room can partake inthe entertainment.

The 40W5500 also has DNLA Home Networking capabilities so that all music, videos and photos can easily be uploaded on to the big, LCD television screen, straight from the computer.

By clicking a button on the TV's remote control, Sony's Bravia Sync can control the entire LCD television and access other devices such as Sony Handycam Camcorders. Ingeniouslydesigned with Eco-Settings that feature a Light Sensor to automatically vary the brightness of the TV picture and reduce power use, the Sony KDL40W5500 will allow for peace of mind and many hours of entertainment in your television room.