Song Yao's Home Page - Faculty - Kellogg School of Management

Song Yao Assistant Professor of Marketing Kellogg School of Management Northwestern University Welcome I am an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University.  My research interests include quantitative marketing and empirical microeconomics.  My substantive research focuses on online marketing, pricing, auctions, competitive strategies, and customer management. I teach the MBA elective course “Information and Technology Based Marketing” and a PhD Econometrics course at the Kellogg School of Management.    CV: PDF, HTML    My Kellogg official homepage    Email: s-yao@kellogg.northwestern.edu    Phone: (847) 467-2767    Fax: (847) 491-2498    Mailing address:    Department of Marketing    Kellogg School of Management    Northwestern University    2001 Sheridan Road    Evanston, IL 60208 Publications: Yao, Song and Carl F. Mela (2011), “A Dynamic Model of Sponsored Search Advertising,” Marketing Science, 30 (3), p447-p468. Winner, 2009 AMA John A. Howard Award. Yao, Song and Carl F. Mela (2009), “Sponsored Search Auctions: Research Opportunities in Marketing,” Foundations and Trends in Marketing, Vol. 3: No 2, p75-p126. Yao, Song and Carl F. Mela (2008), “Online Auction Demand,” Marketing Science, 27 (5), p861–p885. Finalist, 2009 INFORMS John D.C. Little Best Paper Award. Work in progress: Yao, Song, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen “Determining Consumers' Discount Rates With Field Studies,” under 3nd review at Journal of Marketing Research. Chen, Yuxin and Song Yao, “Search with Refinement.” Last update: March 2012