Educational marketing
Prior to starting my consulting business in 1996, I was vice president of marketing at Optical Data Corp., a publisher of technology-based educational programs for the K-12 school market. I managed the marketing, public relations, customer service and telemarketing departments, supervising ad campaigns, press relations, trade show activities, direct mail, promotional material and electronic marketing. I also served as chief writer for all marketing communications projects. Medical and financial marketing
Earlier in my career, I started and managed a business that wrote, produced and distributed patient newsletters for doctors. Clients included urologists, ophthalmologists and general surgeons. I also served as an account executive at Greenline Marketing, a New York financial marketing and public relations firm. My clients there included Drexel Burnham, Merrill Lynch and Citibank, and my work included press releases, advertising copy, brochures and scripts for sales presentations.
Longtime business reporter
In addition to many years in marketing and communications, I worked for over a decade as a business reporter for Gannett newspapers, where I covered technology, telecommunications, health care and banking. In 1991, I was the winner of the Rutgers/CIT Award for Distinguished Business Journalism for a series of articles I wrote on the coming health insurance crisis.
Personal background
I am a graduate of Wesleyan University, and I hold a masters degree in journalism from Boston University and a masters degree in marketing from Fordham University. I've served as an adjunct professor of business communications at the Graduate School of Management at Rutgers University.
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