Movie "Tropic Thunder" Initiates R-Word Campaign

In the wake of the movie “Tropic Thunder,” Special Olympics has led a movement to ban the use of the “r-word” and to educate the general public on the hurt that the use of this derogatory term causes to our population. Special Olympics has launched a new “r-word” campaign, which includes the Web site www.r-word.org and a national television PSA including Indiana’s own Global Messenger, Jessica Crook of Cass County.

As a part of this campaign, and in an effort to target the audience that most commonly uses the r-word as a part of their daily vernacular, Special Olympics Indiana has created a newspaper ad, that we hope will be run in high school newspapers around the state of Indiana.