Tutorial for Session Three

Research

a)   Consider some examples and explore the marketing opportunities

http://www.facebook.com/theedenproject

http://uk.linkedin.com/in/bobnorthey
 
http://www.twitter.com/socialtraders

http://www.slideshare.net/SocialTraders

http://www.youtube.com/user/socialtraders

http://www.socialtraders.wordpress.com  

b)   Review your organisation’s Google ranking and reasons for listing

www.google.com  or www.yahoo.com

c)   Research your Competitors / Sector ranking and listing

Look for LinkedIn/Facebook/Twitter, memberships and press links

www.google.com  or www.yahoo.com

Also research using

http://www.delicious.com   -   bookmarking

http://blogsearch.google.com    -   blogs

http://search.twitter.com -  topics

d)   Google/Yahoo search – website, blog, social networking e.g. ‘Social Traders’

Consider the geographical range of your organisation and services

e)   www.Yell.com  search for organisational profile

Register

a)   Register with www.linkedin.com   business networking 

·         Join the group Social Enterprise Network (Cornwall)

http://www.linkedin.com/groups?mostPopular=&gid=3121079

·         Enable LinkedIn to send invites to connect using your email contacts via Gmail or Yahoo

b)   Select up to 3 more social media channels based on initial analysis
(Page 6)

* Keep a record of your login names and passwords

Make full use of your organisational  name for accounts/names

www.facebook.com  social networking

www.slideshare.net  business logo and upload document

www.twitter.com  add personal/business logo later

www.youtube.com  video sharing

www.flickr.com  photo/image sharing

www.wordpress.com blog

Top tips:

·         Observe the competition

·         Listen to conversations

·         Engage in conversations

·         Don’t try to ‘sell’

·         ‘Content is king’

·         Be ethical in your actions

·         Keep it relevant to your audience

·         Share your personality

·         Be clear in your objectives