Social Media for Civil Society™ is an innovative marketing programme now available at Level One and Level Two created by Social Traders CIC. These one day training programme enables all civil society organisations including charities, social enterprises and voluntary organisations to improve the marketing of their services and engage directly with customers and supporters using social media tools such as Facebook, Twitter, LinkedIn, Slideshare, Wordpress, Google and YouTube.The Level Two programme addresses the issues of effective management of social media within organisations. See links for booking forms Level One and Level Two
Why the programme
Marketing is changing rapidly in response to the widespread use of social media for both personal and business use. The need today for every organisation to build open and transparent relationships with its customers, partners and investors is of paramount importance and civil society is no exception. The 2010 report by Carnegie UK Trust “Civil Society and Social Media: Making the Connection” forecasts that should civil society organisations fail to become more flexible and adaptable; those which do not adapt to changing technologies risk becoming irrelevant. Civil society associations must consider how developments in technology will affect relationships with their members/supporters and should prepare for a world in which technology is mainstream.
Who should attend the Level One programme?
Level One - The programme is designed for people with responsibility or real interest in marketing and promoting their project, voluntary group, charitable organisation or social enterprise. Trustees, directors, staff members and volunteers are all welcome. Those organisations with an agreed business plan or marketing campaign will benefit the most from participation. A basic working knowledge of the internet /email is required.
What participants will gain?
- Understanding what ‘free’ social media is really about
- Knowledge of different social media tools and their uses
- Recognition of the way social media can enhance your marketing strategy
- Keys to selecting social media tools to meet your particular marketing needs
- Practical online starter session in the computer suite using social media tools
- Awareness of the time-cost associated with social media strategies
- Follow up support and introduction to local social media networks
Who should attend the Level Two programme?
Level One - The programme is designed for people with responsibility for social media either as practitioners or managers. Those organisations ready to adopt a more strategic approach to social media will benefit the most from the programme. Participants should have at least 3 months experience of using social media or responsibility for social media / communications within their organisation.
What participants will gain?
The Social Media
Level Two programme addresses five key topics using case studies and focus
groups.
Participants will understandthe following:
a) the Meaning of social media
b) the Monitoring of social media
c) the Mobilising of social media
d) the Measuring of social media
e) the Managing of social media
What the approach will be
The Social Media for Civil Society™ programme is facilitated by Bob Northey, Director of Social Traders. Bob is a SFEDI accredited business coach and professional trainer with 25 years experience in the management and marketing of social enterprises and acknowledged as an expert in social media. Participants will be offered a jargon-free, practical approach to learning that builds on the knowledge and experience of participants in a relaxed, friendly and supportive environment.
Become a Programme Partner
Social Traders CIC delivers the programme through collaboration with its social enterprise partners. Programme partners agree to recruit participants and promote the programme within their regional networks. Each programme offers up to 10 places in order that participants will gain the most from both the learning module and online starter session. As a social enterprise, costs are competitively priced and well below most private sector rates. Reduced rates apply in Devon and Cornwall. All rates are fully inclusive of facilitator time/travel costs, the hire of training room/broadband computer suite and lunch. Social Traders is VAT exempted.