Marketing and Brand is an introductory one-day training programme that enables organisations to focus on the way their products and services are marketed. 
Our innovative approach helps participants to think through the key elements of marketing and apply solutions that attract new customers and build customer loyalty. 

This workshop style programme is aimed both at individuals starting their own businesses and organisations keen to grow and sustain their services. 

Why Marketing and Brand?
We are surrounded by brands across all goods and services from clothing to chocolate, from perfume to publishing.  Iconic logos, colours and straplines compete together in a world of media and communication ever seeking to win our attention as consumers.  Whether your organisation is large or small the need to understand marketing is equally important.  This applies to charities, social enterprises, community groups as well as public service providers.  In recognising the value of what we offer we also need to effectively reach our target audiences in a way that builds our brand and market share.  Whether a village shop, an art gallery, a playgroup, a surf school, a coffee shop or a visitor attraction the principles of marketing and brand apply in much the same way. Our Marketing and Brand programme helps you to ask the right questions about your approach to marketing and provides a format to create an effective marketing strategy.

  ‘Marketing is about identifying the customer, satisfying the customer and keeping the customer.'

Who should attend?
The programme is designed for people with a responsibility for marketing, promotion, advertising, website development, social media or business development.  Above all you want to enhance your organisational reputation, grow your customer base and wanting to ensure that your brand and key messages are fit for purpose.

What participants will gain?

•   Understanding the marketing environment
•   Appreciation of the unique selling point (USP) of their business
•   Use of market research
  
•   Awareness of the marketing mix
•   Approaches to audiences and customers
•   Analysis of static and dynamic media
  
•   Knowledge of key words and messages
•   Best use of colour and design
  
•   Protecting your intellectual property
  
•   Access to follow up support

 What will be the approach?

The Marketing and Brand programme is facilitated by Bob Northey, Director of Social Traders CIC.  Bob is a SFEDI accredited business adviser and professional trainer with 25 years experience in the development, management and marketing of social enterprises.  Participants will be offered a jargon-free, practical approach to learning that builds on the knowledge and experience of participants in a relaxed, friendly and supportive environment.

 How to book your place?

Each programme offers up to 10 places in order that participants will gain the most from the sessions and learn from one another. The programme starts at 9:30am and finishes at 4:00pm with a 30 minute lunch break. To register please  download, print off and complete the booking form below.