interlocking social networks

Leveraging Social Networking

SEO is less important than SNR*

Search engine optimization was the key in Web 1.0 and the early days of Web 2.0. It was ranking in Google, Yahoo!, Bing and related search engines that determined reach and net power.

These are still relevant..... but, it is is what I call *Social Network Reach (SNR) that more directly accounts for influence online. At issue is that social networking trumps Web sites in terms of reach, interaction and building meaningful connections.

http://youtu.be/3SuNx0UrnEo

Comparing Facebook to Twitter Demographics

http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/

http://socialmediatoday.com/kenburbary/276356/facebook-demographics-revisited-2011-statistics

http://pewresearch.org/pubs/2007/twitter-users-cell-phone-2011-demographics

According to SEO expert firm BrightEdge, Websites with Twitter share buttons get seven times more social exposure than sites that do not.
http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/Twitter-Share-Button-Drives-7-Times-More-Exposure-BrightEdge-420123/

LinkedIn demographics and statistics - 2011

View more presentations from Amodiovalerio Verde

Ignite Social Media Demographic Report 2011 (dozens of social media services):

https://s3.amazonaws.com/ignitesma/ignitewebsite/2011-social-network-analysis.pdf

Concept - begin with a cornerstone social network base and build your social spread from there. The challenge is that we no longer can merely create a Web page and expect to reach those whom we hope to reach. We can not even choose one social medium and expect to have the broadest possible reach. We need to find ways to interlock our messaging through multiple social media.

Ray's cornerstone is the blog - but, it could be Twitter, Facebook, YouTube, LinkedIn, Google+, or any of the other rich social networks.

Online Learning Update http://people.uis.edu/rschr1/onlinelearning/blogger.html

Direct RSS subscribers ~ 2,000 (to one of two RSS feeds) (http://feedburner.com) @
Weekly visits via Web http://www.sitemeter.com/?a=stats&s=s10learning ~ 2,000 (site meter)
@onlinelearningu ~850 followers plus readers to #elearning * 86 lists *

Educational Technology http://people.uis.edu/rschr1/et/blogger.html

Direct RSS subscribers ~ 2,750 (http://feedburner.com)
Weekly visits via Web http://www.sitemeter.com/?a=stats&s=s21edtech ~1,800 (site meter)
@edutechnology ~ 765 * 74 lists *

Recession Reality in Higher Ed http://recessionreality.blogspot.com

Google Analytics for this blog (password protected)
@edurecession ~ 183 * 18 lists *

Online Continuing and Professional Education Update http://continuingedupdate.blogspot.com/

Google Analytics for this blog (password protected)
@upcea ~ 300 * 13 lists *

Techno-News http://people.uis.edu/rschr1/blogger.html

Direct RSS subscribers ~175 (http://feedburner.com/)
@technoprairie ~ 15

LinkedIn Example - Ray's Profile Page includes @rayschroeder posts

@rayschroeder ~1,380 * 126 lists *

Facebook - auto inserted tweets

Tools - Publishing to, not just one social network, but to multiple social media enables a much broader reach and a multiplier of demographics. One common denominator that can power this is one of the oldest and most humble of Web technologies - RSS.

http://youtu.be/E7JOH1bFq9g

http://youtu.be/fPi-5eG4Zjw

Twitter Feed Tutorial

http://youtu.be/8GTUm_Y7F_I

http://youtu.be/m-8wRY02Bvc

Great example of paper.li for a class - the instructor aggregates student tweets of articles and other relevant tweets into a weekly paper that chronicles the hyperlinks from the twitter exchanges: