Why Have a Blog? Small businesses and organizations that have a blog can benefit in a variety of ways: Awareness - Blogs are an easy way to spawn market interest in a brand, product, or service. Though core website content should remain static, blogs can be updated daily, weekly, monthly, or whenever an organization wants to share information with the public. That could include company developments, industry news, new products, upcoming events, fundraisers, limited-time promotions, and more. Authority - The steady flow of fresh content blogs provide encourages search engines to index a website more often and adjust its rank as readership grows. Well-written, relevant content posted to blogs on a consistent basis will increase webpage status. Adding a blog to a website with search engine optimized content can elevate an organization’s on-line presence and authority very quickly. Affinity - Blogs help organizations and businesses pass valuable information on to website visitors in a format that is easily shared with others. By enabling comments and linking to other sites, blogs inherently encourage conversation and feedback from and among visitors, clients and consumers. Other bloggers that link to a business blog not only increase community respect for that organization, but also help it to reach vast unexpected networks of previously unknown potential customers. Ghost Blogging Not everyone has the time or skill to write well-researched, compelling blog posts that generate buzz. Ghost writers step in when leaders want to delegate timely and persuasive blog posts. To see examples, please view the blogs I've contributed to on the writing and editing samples page. If you would like to increase your business or organization’s web presence through blogging, please contact me for a free evaluation. My Personal Professional Blogs |