Why Have a Blog? Small businesses and organizations that have a blog can benefit in a variety of ways: Awareness - Blogs are an easy way to spawn market interest in a brand, product, or service. Though core website content should remain static, blogs can be updated daily, weekly, monthly, or whenever an organization wants to share information with the public. That could include company developments, industry news, new products, upcoming events, fundraisers, limited-time promotions, and more. Authority - The steady flow of fresh content blogs provide encourages visitors to return to a website often. Well-written, relevant content posted to blogs on a consistent basis will also increase the webpage's status. Adding a blog to a website with search engine optimized content can elevate an organization’s online presence and authority very quickly. Affinity - Blogs help organizations and businesses pass valuable information on to website visitors in a format that is easily shared with others. By enabling comments and linking to other sites, blogs inherently encourage conversation and feedback from and among visitors, clients and consumers. The exchange of information not only increases community respect for that organization, but also help it to reach vast unexpected networks of potential customers.  Blogging Takes Time Not everyone has the time to write well-researched, compelling blog posts that generate buzz. Ghost bloggers step in when leaders want to delegate. Professional ghost bloggers generate timely and persuasive blog posts. To see some examples of the blogs I've ghost written, please view the blogs section on the writing and editing samples page. If you would like to increase your business or organization’s web presence through blogging, please contact me for an estimate. My Blogs |
Blogs & Blogging |